Adwords Enhanced Campaigns Resource

Adwords Enhanced Campaigns Resource

Advertisers are scrambling to understand Enhanced Campaigns and get their campaigns in order for the fundamental shift in how Adwords is managed. We’ve compiled a list of as many sites as we know of that are reporting on this change. We will be reading and re-reading anything we can get our hands on to understand the changes! Hopefully this will be helpful to you too:

Last updated – 4/2/13 – I’ve marked my top 5 most useful posts with ***

From Google Themselves:

Articles That Will Best Help You Prepare

When to Upgrade to Enhanced Campaigns

Enhanced Campaigns – Pros

Enhanced Campaigns – Cons

Enhanced Campaigns – Neutral

We will be updating this as often as we can so come bookmark and come back later!

If you have any site’s we’ve missed add them in the comments and we’ll add ASAP. Also, if you need a Utah pay per click company that knows Enhanced Campaigns, check us out. 🙂

  • Great roundup Luke!

  • Chris Simmance

    Amazing collection of resources! Cheers Luke!

  • LukeAlley

    Thanks @twitter-21670911:disqus, @ecacfb5b193c150950b1600288dbbdf8:disqus, and @twitter-6112042:disqus. Links have been added!

  • Nice job Luke!

    • LukeAlley

      Thanks! I’ve added it.

  • Hey luke!!! thanks for sharing….It really worth and value able for us.

  • maksan

    Interesting news . It would be great if you can provide more
    details about it. Thanks you

  • John Carter

    It’s really a useless conversation to go into the specifics of to fix any particular elements in PPC or landing pages etc…there are so many ins and outs to online marketing nowadays that the most important thing you can do as a business owner is start working with a company that really knows what they are doing, has solid communication, and is able to work with you to make sure key metrics are being measured and more customers are being sold your products at the end of the day. Honestly, this stuff changes every day. Also, are you willing to work hours every day to block the bad keywords, block the bad sites, create and experiment new display banners, and research new keywords? Most business owners burn out trying, I tried to keep up with it for a while, but i ended up calling Simon after one of my friends referred me to have his team setup some remarketing for my shopify store. Doubled my sales in under 90 days. Simon’s number is 219-733-4687, I’m always willing to pass along a referral to someone who takes pride in what they do.

  • John Carter

    Here’s a question you should be asking yourself about your PPC: Are the correct negatives being added to your account based on empirical analysis, and are precautions being made to make sure these negatives do not conflict with active keywords? As in, are you blocking the bad traffic with negative keywords based on real data? If not, consider what that’s probably costing you in wasted ad spend. Just note that you don’t want to throw in just any variation of keywords into the negative space because you don’t want to create conflicts with the good working keywords. I had Simon help me out with this before. I’m sure he’d be willing to talk to you too if you just give him a ring at 219-733-4687 and tell him you need some help with your PPC campaigns.

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