Blog

  • Jul 21 2016

    Doing it Right: Making Shareable and Marketable Viral Videos

    July 21, 2016 | Hannah Davis

    When I think of viral videos, a classic comes to mind: “Charlie Bit My Finger,” a video that has its own Wikipedia page and once held the title of “most viewed YouTube video.” If you can remember back to nine yea[ ... ]

  • Jun 22 2016

    Can “Old-School” Lessons Help You Understand SEO?

    June 22, 2016 | Ryan Morehouse

    Several months ago I read a great article that discussed the similarities between high school popularity and SEO. Although some of us might have to reach deep into our memory bank, using basic old-school lessons can help[ ... ]

  • Jun 16 2016

    Socializing Infographics: Five steps for Social Media Promotion

    June 16, 2016 | Jody Birch

    We at Avalaunch Media know the importance of visual content and its place in the marketing mix. We live and breath content marketing. Infographics have become powerful tools for brands looking to communicate data, facts [ ... ]

  • Jun 8 2016

    Pinterest Marketing Demystified at SocialPro Seattle

    June 8, 2016 | Matt

    As the go-­to place for people to find lifestyle inspirations, Pinterest is too important a social advertising site to be ignored. But with so many advertising options and tactics available, which one will give the most[ ... ]

  • Jun 8 2016

    Resist the Urge for Pitch-Slide Overkill

    June 8, 2016 | Craig Farmer

    Experts say Less Information is Better When it comes to pitch decks, skip the fluff and pack a punch. You need to include enough information to generate interest, but not so much that you send your audience to sleep. Her[ ... ]

  • May 31 2016

    All About Icons + the Power of Visual Language

    May 31, 2016 | Chelsey Arndt

    As a graphic designer focused on infographics, I am mildly obsessed with icons. An effective icon should replace a word or phrase. Icons used together are a succinct way to tell a story. Visual language using icons is si[ ... ]

  • May 27 2016

    Jump Start Your PPC Ad Copy Testing

    May 27, 2016 | Luke Alley

    If you’ve managed multiple PPC accounts you understand how difficult it can be to be creative in your ad copy and turn the CTR (and CPA) needle! I’ve been in that boat many times and for the last few days hav[ ... ]

  • May 23 2016

    Leveraging Press Pickups for Maximum Exposure

    May 23, 2016 | Craig Farmer

    So you’ve invested in that eye-popping infographic, topical blog or white paper and it’s been picked up in the press. Now what? Sit back and wait for widespread exposure and an influx of traffic? The fact is, further[ ... ]

  • Feb 25 2016

    No Right Hand Side Ads Resource

    February 25, 2016 | Luke Alley

    When significant changes in the PPC world have happened I’ve created resources to keep track of the announcements, opinions and results. Think Enhanced Campaigns and Adwords (Not Provided). The recent change that [ ... ]

  • Nov 24 2015

    State of Search & Social Pro Conference Recap

    November 24, 2015 | Matt

    Last week was a busy one for me.  I had the pleasure of speaking at two conferences, State of Search in Dallas and Social Pro in Las Vegas!  Both conferences were amazing, and I did a little video recap of them, and be[ ... ]