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February, 2009 Archive

  • Great Advice For Those New To Speaking Gigs

    Speaking  

    Feb 24 2009

    My good friend and business blogger Janet, aka Newspapergrl – who runs the blog over at Orange Soda, as well as her own gave me a challenge several years ago to speak at industry conferences.  I have always been very comfortable just sitting back in my home office and taking care of my clients and doing my own thing (being a hermit), but I could not get this challenge out of my mind. I have […]

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  • Viral Marketing Ideas For Physician Offices

    Social Media  

    Feb 23 2009

    During SMX West 2009 Andy did a great job live blogging the sessions he attended, and a comment came through on one of the posts he did asking for ideas, or “out-of-the-box” marketing tactics that could work for physicians offices: Creative Marketing Tactics for Physician Offices?  I would like to know of any creative “out-of-the-box” marketing tactics that anyone has used when marketing services to physician offices, medical facilities, etc.  Thanks in advance. Here goes: […]

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  • My Thoughts Go Out To The Family Of Larry H Miller

    Matt Siltala  

    Feb 21 2009

    At some point we all die, I understand that, but it does not make it any easier when someone you know does pass on.  Say what you want about Larry H Miller, but he will be missed. I had a unique experience a few years ago to meet Larry H Miller at the LHM Motorsports speedway in Tooele, Utah.  He was out there with Bob Bondurant, founder of The Bob Bondurant School of High Performance […]

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  • Developments in privacy law: Does your business have a legal obligation to encrypt sensitive personal information?

    David Mink SMX  

    Feb 18 2009

    Fast forward one year from now and imagine that one of your employees has just returned from a successful business trip to Boston. Actually, the employee killed it and he is coming home with a lot of new customer names and corresponding credit card numbers! The employee comes into the office Monday morning and reports, “Boss, I have some good news and some bad news. Which would you like first?” You opt for the good […]

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  • China City Super Bufffett; Online Local Marketing Done Right

    Local Marketing  

    Feb 18 2009

    I love when I find local businesses that are doing things they need to be online.  It’s even better when I find businesses I use taking advantage of local marketing services that search engines offer that can save me money (and drive business to them)!  I just want to spotlight a company I feel is doing something right, and if you learn something from it – that’s even better! If you own an offline business […]

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  • Facebook Ads = Crappy Relevance?

    Facebook  

    Feb 16 2009

    As I was in my Facebook the other day this ad was showing up, and it raised the question about relevance. (and several other questions) Would an ad like this be allowed on Google?  I am still not aware of the quality scores on Facebook ads, but would you actually click on this ad? Do you really think that a girl with … two obvious features is going to help make you 10k a month?  […]

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  • Increasing Your Productivity – SMX Live Blogging

    David Mink Matt Siltala SMX  

    Feb 12 2009

    Thomas Schmitz When it comes to whether you should use SEO tools you must consider both the good and the bad – like every other choice in life. Tools are good for gathering data. However, tools can be expensive, produce inherent errors, and have many limitations. Scripts are tools that you create. Save time. Save money. Thomas recommends adapting your scripts from existing open source code. David Wallace Recommends having a routine that looks something […]

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  • Social Media For Firefox – Version 2 Released

    Social Media  

    Feb 12 2009

    Just wanted to make sure everyone knows about the latest release of the Social Media for Firefox tool created by Chris Bennett.  He goes into more detail on a blog post today, but I wanted to pass my recommendation to go and get it and start using it to craft your social media accounts. Yesterday, at SMX West on the Social Media panel, social media expert Brent Csutoras said this was one fo the tools […]

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  • SMX Session Notes: Up Close With Google AdWords Quality Score

    Google PPC SMX  

    Feb 12 2009

    Up Close With Google AdWords Quality Score – Google’s quality score remains a mystery to many marketers, plus Google keeps changing when and how it is used. This session takes a fresh look at the current state of quality score, how it is implemented and tips on using it to your advantage Moderator: Matt Van Wagner, President, Find Me Faster Q&A Moderator: James Zolman, CEO, semvironment Speakers: Addie Conner, Director of Search Marketing, Course Advisor […]

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  • SMX Session Notes: Tapping Into Image Search

    SMX  

    Feb 11 2009

    Tapping Into Image Search – Images aren’t just worth a thousands words. They could be worth thousands of visitors! This session looks at ways to turn your images into traffic, with a special look at Flickr. Moderator: Matt McGee, Assignment Editor, Search Engine Land Speakers: Eric Enge, President, Stone Temple Consulting Corporation Kaushal Kurapati, Director of Product Management, Yahoo! Search Peter Linsley, Product Manager, Google Inc. Matt Siltala, SEO and Owner, Dream Systems Media Chris […]

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