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  • $70k in New Business from one Press Release?

    Branding Business Link Building Social Marketing  

    Sep 21 2009

    I had a dream conversation with a new client today. I often don’t hear the results of my client’s success or lack thereof. To be honest I didn’t expect this one. The business owner lives out of the country. When we announced programming classes he held in the US. I knew that he didn’t get a lot of response.

    I wrote a press release and even though no one came to the classes, people found him.

    Here’s a bit from the conversation:

    Client: We’ve developed a second class following the success of the first one so I want to announce it.

    Me: Was the first class successful?

    Client: YES!

    Me: tell me about it…what made it so good?

    Client: 70K worth of business

    Me: and how did they find out about the class?

    Client: They found out via OUR press release!

    I was a bit surprised! My new press release book is out and it has the techniques I’ve used to help clients like this. I’m especially loving 247-pressrelease and as always PRWeb (depending on the level of service you want/need).

    I quote Dream Systems Media’s own Mat Siltala on the book cover (he’s a famous speaker and social media ninja ;) :

    “When you finally understand the power of press, and what it does for branding, reputation, link building, traffic and conversions for your business, it will be all you think about. Gaining links to your site via a press release is one of the most powerful forms of link building today. SEO is all about content and links. The more trust and authority you have, the more links. How do you get more trust and authority when you are brand new? You create it yourself, by getting the word out about yourself (via press of course). But it’s not just for new web sites. I have been marketing online businesses for over a decade, and marketing with press is still one of the main strategies I still use after all these years!”

    I’m now a Kindle addict and if you are too, you can also get the press release book on the Kindle. Stay tuned for a book contest.

    • http://www.twothink.com brett

      I have to say that is quite amazing the amount of money they were able to bring in.

      I need to look into press releases a little bit more. Used to have a copywriter that handled that for us but not now, so I have put it to the side. But after reading this I think I might open that box again.

    • Janet Meiners Thaeler

      Brett,
      He has a B2B high end product but not bad for a small business! It all goes to show that a press release can make a great sales tool.
      Janet

    • http://www.searchinfluence.com/blog/ Will Scott

      Hey Janet,

      What a great case study. Obviously this is a big-ticket item so not many conversions are necessary but WOW!

      Great work. Thanks for sharing the results here.

      Will
      .-= Will Scott´s last blog ..Declining Web Site Traffic?! =-.