As I was searching online for some information to one of my favorite Mexican food joints here in Arizona I ran across several problems with their website and wanted to share them here. I also came across several areas where I thought they could capitalize on social marketing, increase traffic to their website and interact better (online) with the people who love them.
The Argument:
You walk into one of their locations and they are already packed. True, but tell me of a business (you know of) that does not want to reach MORE customers, or expand to MORE locations? If they are speaking the truth, every business wants to grow and expand – and of course, make more money. So, I feel with a few improvements to their website and nickles worth of free social marketing advice here, I think they could be making vast improvements to their overall bottom line.
Their Website Problems:
The entire thing, besides one html page and some PDFs is built in flash, that means – the entire website is a single flash file, which is NO GOOD for search engine optimization, because even if the flash is crawlable, only be a single page indexed. They have four valley locations and could be doing a better job with their local marketing and creating pages that target those areas. When they do this, people searching for them, and those locations get a better experience when they are taken right to the exact information they are looking for. People hate having to search through an unfriendly website trying to find the information they want. There are many other things having a site like this will not allow you to capitalize on SEO wise, but for the sake of keeping this post simple – I am not going to go there.
For example:
They have 4 locations here in the valley, so they should at least have four crawlable pages to target the specific locations like so:
- http://www.someburros.com/gilbert-arizona-location
- http://www.someburros.com/tempe-arizona-location
- http://www.someburros.com/san-tan-arizona-location
- http://www.someburros.com/chandler-arizona-location
I just had my first Some Burros experience this last week in Tempe! How did I not know about this place before?
@Dave
My point exactly Dave!
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I come across so many websites like this that could significantly increase their exposure locally if they just made some minor changes to their website.
I think I smell a nice exchange of goods brewing here for you? SEO for free burritos?
I love the Pollo Fundido! They need to get on the ball I would love to get twitter promos, I would follow them in a heart beat.
.-= Greg Lindblom´s last blog ..lostbro1: Hearing Loss High Risk Jobs and Occupations http://post.ly/Apmr [construction and shotguns are probably what caused my hearing loss] =-.
Great Insight, this advice could definitely help them with their marketing! I am actually from Gilbert, and I didn’t know that you guys were a local company. Very cool!
right. social media marketing must be done. it’s one way of building connections easily. reviews from your friends and clients in your social networks can help you promote your products/business.
You’ve digested all the important details that they must improve on their site. We must all remember that if we like to stay connected with other people, we must learn different ways how to make it possible to happen.
.-= Mark´s last blog ..School Grants For Studying Abroad =-.
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Most famous businesses have their own web page. For the customers to easily reach them. Since most businesses are already engaging themselves in online marketing, it’s an advantage on their part. They need to make sure that they are doing it right not to ruin their reputation.
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