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  • Best Lead Generation Tips from 22 PPC Experts

    Best Lead Generation Tips from 22 PPC Experts

    Adwords Luke Alley PPC  

    May 19 2014

    Lead generation using PPC is complicated. From offers, to Adwords, to landing pages, to lead quality, there are myriad of ways to mis-step and miss the mark. So what makes lead-gen campaigns effective? What’s the biggest mistake that you could make? I asked 22 of the top Pay Per Click experts those two questions and compiled their responses here. Ready for a knowledge drop? You might want to bookmark this page. **You can follow all 22 experts […]

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  • New Facebook Campaign Structure: How To Use Ad Sets

    New Facebook Campaign Structure: How To Use Ad Sets

    Facebook PPC  

    Apr 22 2014

    Facebook’s new campaign structure was rolled out throughout March and has been in my opinion, a huge addition to my accounts. Before this new upgrade, you had to individually setup each campaign depending on what type of audience you wanted to target. Of course to make life easier you would use power editor to duplicate campaigns, but you would find sooner or later that you had too many campaigns to keep track of. Aside from […]

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  • Using Facebook Lookalike Audience Targeting To Increase Ad Reach

    Using Facebook Lookalike Audience Targeting To Increase Ad Reach

    PPC  

    Jan 27 2014

    For months you’ve been running Facebook ads and may be feeling like you’ve exhausted every targeting option Facebook offers. You have used the various targeting options by uploading custom audience lists, inserting precise interests, selecting broad categories and targeting fans or friends of friends through advanced connection targeting. Even after all of these targeting options you are looking for different ways to boost volume. Is this the case? Well here is a helpful solution. Facebook […]

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  • PPC Lead Generation Landing Pages: Five Elements of a Great Page

    PPC Lead Generation Landing Pages: Five Elements of a Great Page

    Adwords Landing Pages Luke Alley PPC  

    Jan 15 2014

    Some people call landing pages “squeeze pages”. I don’t. I call them landing pages because when I think of “squeeze” I think of Darth Vader making orange juice…   But that is NOT the point of this post. The point of this post is to explain the FIVE elements of great Pay Per Click lead generation landing pages. Lead-gen is our bread and butter and we’ve cycled through many iterations of landing pages. Our experience […]

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  • Adwords Needs More Security, Much More!

    Adwords Needs More Security, Much More!

    Adwords Luke Alley PPC  

    Nov 12 2013

    *note, I’m completely joking* I have beef with Adwords. Not grass fed beef which is dang good. But beef that I could possibly give the wrong person access to my account! Right now, when I grant someone access to my account/MCC I have to get to do this: Navigate to the Account Access tab Click on +Users Type their email in Type their name in Choose the Access level Send them the invite… Then they […]

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  • PPC Takeaways From Pubcon

    PPC Takeaways From Pubcon

    PPC  

    Nov 06 2013

    Besides the “Awesome” yeti shirts and amazing buffets there was much to takeaway from this years Pubcon conference. I was fortunate to attend and represent Utah PPC. Many of the industry leaders in PPC attended. They shared their tips and tricks to help us master Adwords and take accounts to the next level. There were plenty of interesting speakers. Among them were; David Szetela, John Ellis and Kevin Lee. Many of these speakers had several […]

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  • 5 Simple Ways To Build Trust With Your PPC Clients

    5 Simple Ways To Build Trust With Your PPC Clients

    PPC  

    Oct 22 2013

    1) Setting Client Expectations: From day one it is critical to give the client a layout or plan of exactly what needs to happen to create a profitable and successful PPC account. Most of our clients are interested PPC lead gen so we make sure they are well informed of the steps needed to ensure a profitable campaign. “My campaigns have been running for two days, I’ve spent $150 bucks, why am I not getting […]

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  • Optimizing Keywords on the Display Network: Pro Tips from the PPC Jedi

    Optimizing Keywords on the Display Network: Pro Tips from the PPC Jedi

    Greg Young PPC Search Marketing  

    Oct 15 2013

    Keyword targeting on the Google Display Network (GDN) continues to change year over year. To run a successful GDN campaign you’ll need to fully understand how keywords function on the display network. This post will give you advice on best practices and functionality tips to get the best performance from your keyword targeted GDN campaigns. Understanding Google’s Contextual Engine Google Display Network keywords are a form of contextual targeting.  Lets make sure we understand contextual […]

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  • Why PPC is a CFO’s Best Friend, Even in Lead-Gen

    Why PPC is a CFO’s Best Friend, Even in Lead-Gen

    Luke Alley Marketing PPC  

    Sep 30 2013

    Marketing impact is difficult to measure. No, it’s not, if you’re in digital marketing where nearly everything is tracked, measured, and optimized. However, that mantra is oft repeated to this day. Most recently an article (http://linkd.in/14Yrg5k) on LinkedIn was the latest to argue this. One line stood out: 3) Marketing Impact is often hard to measure. Marketing is more art than science. It’s hard to know whether all those millions of dollars spent have led […]

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  • 13 Tools to Crush PPC Reporting

    13 Tools to Crush PPC Reporting

    Greg Young PPC  

    Apr 30 2013

    All PPC account managers know that dreaded feeling  that comes as their monthly reporting days approach.  That is, of course, if they don’t have an automated reporting tool already in place. Reporting is an important part of PPC management.  The client (or upper management) needs to know if we are hitting goals, or at least making progress.  It also gives us the opportunity each month to prove our worth and hopefully continue to earn a […]

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