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PPC Category

  • PPC Lead Generation Landing Pages: Five Elements of a Great Page

    PPC Lead Generation Landing Pages: Five Elements of a Great Page

    Adwords Landing Pages Luke Alley PPC  

    Jan 15 2014

    Some people call landing pages “squeeze pages”. I don’t. I call them landing pages because when I think of “squeeze” I think of Darth Vader making orange juice…   But that is NOT the point of this post. The point of this post is to explain the FIVE elements of great lead generation landing pages. Lead-gen is our bread and butter and we’ve cycled through many iterations of landing pages. Our experience boils down to […]

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  • Adwords Needs More Security, Much More!

    Adwords Needs More Security, Much More!

    Adwords Google Luke Alley PPC  

    Nov 12 2013

    *note, I’m completely joking* I have beef with Adwords. Not grass fed beef which is dang good. But beef that I could possibly give the wrong person access to my account! Right now, when I grant someone access to my account/MCC I have to get to do this: Navigate to the Account Access tab Click on +Users Type their email in Type their name in Choose the Access level Send them the invite… Then they […]

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  • PPC Takeaways From Pubcon

    PPC Takeaways From Pubcon

    Google PPC Pubcon  

    Nov 06 2013

    Besides the “Awesome” yeti shirts and amazing buffets there was much to takeaway from this years Pubcon conference. Many of the industry leaders in PPC attended. They shared their tips and tricks to help us master Adwords and take accounts to the next level. There were plenty of interesting speakers. Among them were; David Szetela, John Ellis and Kevin Lee. Many of these speakers had several opportunities to speak in numerous sessions and were also […]

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  • 5 Simple Ways To Build Trust With Your PPC Clients

    5 Simple Ways To Build Trust With Your PPC Clients

    PPC  

    Oct 22 2013

    1) Setting Client Expectations: From day one it is critical to give the client a layout or plan of exactly what needs to happen to create a profitable and successful PPC account. “My campaigns have been running for two days, I’ve spent $150 bucks, why am I not getting new leads?” says the client. We all have been there, the client has the right to expect new leads but PPC doesn’t always act as a […]

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  • Optimizing Keywords on the Display Network: Pro Tips from the PPC Jedi

    Optimizing Keywords on the Display Network: Pro Tips from the PPC Jedi

    Greg Young Marketing PPC Search Marketing  

    Oct 15 2013

    Keyword targeting on the Google Display Network (GDN) continues to change year over year. To run a successful GDN campaign you’ll need to fully understand how keywords function on the display network. This post will give you advice on best practices and functionality tips to get the best performance from your keyword targeted GDN campaigns. Understanding Google’s Contextual Engine Google Display Network keywords are a form of contextual targeting.  Lets make sure we understand contextual […]

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  • Why PPC is a CFO’s Best Friend, Even in Lead-Gen

    Why PPC is a CFO’s Best Friend, Even in Lead-Gen

    Luke Alley Marketing PPC  

    Sep 30 2013

    Marketing impact is difficult to measure. No, it’s not, if you’re in digital marketing where nearly everything is tracked, measured, and optimized. However, that mantra is oft repeated to this day. Most recently an article (http://linkd.in/14Yrg5k) on LinkedIn was the latest to argue this. One line stood out: 3) Marketing Impact is often hard to measure. Marketing is more art than science. It’s hard to know whether all those millions of dollars spent have led […]

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  • 13 Tools to Crush PPC Reporting

    13 Tools to Crush PPC Reporting

    Greg Young PPC  

    Apr 30 2013

    Every PPC account manager knows that dreaded feeling  that comes as their monthly reporting days approach.  That is, of course, if they don’t have an automated reporting tool already in place. Reporting is an important part of PPC management.  The client (or upper management) needs to know if we are hitting goals, or at least making progress.  It also gives us the opportunity each month to prove our worth and hopefully continue to earn a […]

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  • Adwords Enhanced Campaigns Resource

    Adwords Enhanced Campaigns Resource

    Google Industry News Luke Alley PPC Search Marketing  

    Feb 07 2013

    Advertisers are scrambling to understand Enhanced Campaigns and get their campaigns in order for the fundamental shift in how Adwords is managed. We’ve compiled a list of as many sites as we know of that are reporting on this change. We will be reading and re-reading anything we can get our hands on to understand the changes! Hopefully this will be helpful to you too: Last updated – 4/2/13 – I’ve marked my top 5 […]

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  • Luke Alley Shares PPC Landing Page Secrets [Video Clip and Slide Deck]

    Luke Alley Shares PPC Landing Page Secrets [Video Clip and Slide Deck]

    PPC  

    Sep 28 2012

    Last night I had the pleasure of watching our very own director of PPC, Luke Alley present “Ways to Make Money with PPC” as well as how to avoid losing money with it.  This event took place at Eastern Arizona College for the small business owners of the Thatcher, Safford and Gila Valley Arizona area.  I wanted to share this awesome clip from the event last night I happened to capture on my iPhone camera (so […]

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  • PPC Manager Needed – Avalaunch Media is Hiring

    PPC Manager Needed – Avalaunch Media is Hiring

    Careers News PPC  

    Aug 13 2012

    Avalaunch Media is looking for the next up and coming Pay Per Click star to join our team. We need a part-time PPC manager to take on new and existing clients and launch them to results they never thought possible! Pay is based on experience. As a Paid Search manager you will have the opportunity to setup, optimize, and grow client accounts. We need someone who loves the industry, likes to try new strategies, and […]

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