Every PPC account manager knows that dreaded feeling that comes as their monthly reporting days approach. That is, of course, if they don’t have an automated reporting tool already in place. Reporting is an important part of PPC management. The client (or upper management) needs to know if we are hitting goals, or at least making progress. It also gives us the opportunity each month to prove our worth and hopefully continue to earn a [...]
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13 Tools to Crush PPC Reporting
Apr 30 2013 -
Adwords Enhanced Campaigns Resource
Feb 07 2013Advertisers are scrambling to understand Enhanced Campaigns and get their campaigns in order for the fundamental shift in how Adwords is managed. We’ve compiled a list of as many sites as we know of that are reporting on this change. We will be reading and re-reading anything we can get our hands on to understand the changes! Hopefully this will be helpful to you too: Last updated – 4/2/13 – I’ve marked my top 5 [...]
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![Luke Alley Shares PPC Landing Page Secrets [Video Clip and Slide Deck]](http://avalaunchmedia.com/wp-content/uploads/2012/09/luke-ppc.jpg)
Luke Alley Shares PPC Landing Page Secrets [Video Clip and Slide Deck]
Sep 28 2012Last night I had the pleasure of watching our very own director of PPC, Luke Alley present “Ways to Make Money with PPC” as well as how to avoid losing money with it. This event took place at Eastern Arizona College for the small business owners of the Thatcher, Safford and Gila Valley Arizona area. I wanted to share this awesome clip from the event last night I happened to capture on my iPhone camera (so [...]
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PPC Manager Needed – Avalaunch Media is Hiring
Aug 13 2012Avalaunch Media is looking for the next up and coming Pay Per Click star to join our team. We need a part-time PPC manager to take on new and existing clients and launch them to results they never thought possible! Pay is based on experience. As a Paid Search manager you will have the opportunity to setup, optimize, and grow client accounts. We need someone who loves the industry, likes to try new strategies, and [...]
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My Mortgage Tech Summit Deck on Mortgage PPC 101
Jun 14 2012I had an awesome opportunity to join my friends at Mortgage Tech Summit in Denver, Colorado last week. The conference was for those in the mortgage industry and covered everything from handling leads, to LinkedIn advertising, to CRM’s. The most exciting presentation though was reserved for a special few (really just a few) who got to learn Mortgage PPC at the feet of master Luke (me). In my opinion it was the most important session [...]
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"Ads related to" New Google Ad Space Text
May 18 2012Google tweaking their Ads section once again: Google is testing new text above their sponsored ads. The search terms are now placed in the ad area. The above is a screen shot of Google’s yellow ad section above the organics. Highlighted is the text with the search terms “Fountain Hills pest control“. Previous versions have included simple text like “ads” or “sponsors”. This is the first time Google has included the search term. Previous Versions: [...]
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It's a Good Time To Be In Pay Per Click
Apr 12 2012When I was a junior in college I came to a crossroad that ultimately shaped my career. I had been offered an internship at Publicis, a traditional ad agency that is well known, and I accepted about 7 months before I was going to start. However, between accepting the internship and starting it I was introduced to the world of Pay-Per-Click advertising. I took a class on it, started working for free, and eventually was [...]
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Competitive Research Tools: Spyfu.com Data Analysis
Mar 16 2012This is the first post in a series looking at competitive research tools and their data accuracy. Well be looking at Spyfu.com today. Sharing is Caring! Competitive research tools are meant to serve one purpose, to get accurate data on the competition and turn that into actionable items. So how do you know ifthe data that you are getting is actually accurate or not? Perhaps youve plugged in one or two of your own accounts, [...]
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Quality Scores are Underrated
Sep 29 2011“The less you know about a subject, the less you believe there is to know in total.” – source The paid search industry on the outset appear content and convinced that CTR is the answer to quality score problems; therefore, it is a simple piece of the web marketing experience that warrants little to no attention, optimization or speculation. It is cut and dry… Or is it? The most obvious no-brainer to optimizing quality score [...]
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Adwords +1 Button Changes Internet Marketing.. PPC, CRO, CTR
Jul 14 2011Introducing the new Google Adwords button. How will Google Adwords +1 Button change Internet Marketing? Does it affect PPC? Will it help or hurt CRO? Can it really increase CTR? What’s the Math? In a recent email from Google Adwords was the following notification: In the coming weeks, your search results and ads on Google will include a +1 button, which users can click to recommend your ads. You dont need to make any changes [...]
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