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SEO Category

  • Clarifying Cutts: What He REALLY Meant

    Clarifying Cutts: What He REALLY Meant

    Industry News Pubcon Rants SEO  

    Dec 16 2013

    It’s been almost two months since PubCon in Las Vegas, and I’m still simmering from the Cutts keynote. While many in the industry tend to idolize him, even the most white-hat and pure among us has reason to take what he says with a grain of salt. In the two months since his talk, of which you can find video here, there are a lot of things that I feel need clarification. So, I submit […]

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  • Best of PubCon for PR Pros

    Best of PubCon for PR Pros

    Content Marketing Janet Thaeler Link Building Marketing Matt Siltala Outreach Pinterest Pubcon SEO Social Marketing Social Media Speaking Twitter  

    Oct 25 2013

    This was my first year at PubCon (an internet marketing and social media conference), though several of our team are regular speakers. Matt Siltala is a bit of a PubCon celeb (he’s famous for his beard and seo/social street cred). Here’s the team in Vegas. I went to most of the PR-related sessions, most of which were exceptional from both a PR and an SEO/social perspective. Here are my best tips from the top sessions […]

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  • What Do Zombies And SEO Have In Common?

    SEO  

    Mar 09 2012

    Recently I was shown this chart of a client, and I couldn’t help but post about it. The chart is simple, it’s tracking 3 pretty decent keywords for the client. I think it speaks volumes, and does a much better job of showing how alive (kicking and screaming even) SEO is! [clearboth] Less than 3 months. We took on this project just before January of THIS year, (you know, the year SEO is dead … […]

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  • How Important is Reading a BOOK to an SEO Firm?

    Business SEO  

    Sep 07 2011

    I’m back! Yes, it’s been too long since I blogged at DSM, and I’m honest when I say “I’ve missed it…” I’m re-motivated to share ideas, ask questions, and even call people (and companies) out on their online business stupidity. I’ll start, though, with a sincere SEO question: Is reading a BOOK really helpful to an SEO Firm (or freelancer or wanna be)? To make sure I’ve clarified – a BOOK is just that: paper […]

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  • These are STILL Common SEO Mistakes

    SEO  

    Aug 08 2011

    This is gonna be a quick post of some of the most common site errors I still see to date.  Crazy thing to think about IMO is that it’s the middle of the year in 2011, and we are STILL seeing some of these.  Now I know SEO died many years ago, but its just crazy to think these basic onsite SEO issues are not being handled like they should be with business owners.  Heh, […]

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  • When Is It OK to Say No to a Prospective Client?

    Sales and Marketing SEO  

    Apr 19 2011

    Have you ever had this problem? In your head you’re saying “No, No, No!!!” But then you say “Yes” anyway? Me too, me too… I’ve been self-employed now for almost six full months. I’ve found some “Golden Clients”, and I’ve dealt with some that have come close to making we want to go back to “Corporate America” (not really). I’ve come to the conclusion that some clients are just not worth it. Sure, they may […]

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  • Giving SEO The Credit It Deserves

    SEO  

    Dec 18 2009

    SEO has been GOOD to me.  SEO has been GOOD to my clients. I have been doing this since the late 90s, and still no complaints…from anyone, not one. Don’t compare us to lawyers, don’t try to tell us we are selling snake oil, and especially – I mean especially, don’t try to tell us our industry is dead (have you heard of Google?). We have heard it all before, and to be quite honest, […]

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  • Getting Quality Backlinks with Press Releases

    Sales and Marketing Search Marketing SEO  

    Jul 31 2009

    My approach to press releases is different than traditional PR. Most of the press releases I write are less about getting press coverage for my news, and more about getting quality backlinks to my site. However, it is possible to do both. It starts with a good story and added to that, online distribution. Many people believe it’s enough to blog about their news. For some high traffic blogs (thought leaders) this might be true. […]

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  • No, You Really Don't Understand What I Do!

    SEO  

    Jun 09 2009

    About a month ago I had a conversation with an old school mate that found me via Facebook. It has been about 14 – 15 years since I last spoke/saw/did anything with this guy. We mostly just talked about what I do for a living, but it was interesting for me to hear his thoughts and ideas about our industry (and how he thought he did the same thing for a living). I have to […]

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  • Narrowing The Communication Gap Between SEOs And Developers

    SEO  

    May 18 2009

    A long time friend of mine, who also happens to be a web developer recently took some time to answer some questions for me.  He and I have noticed there is a huge communication gap between most web developers and SEOs/Internet marketers.  We feel that the web developer thinks that they know how to build the site “good enough” without talking to an SEO, and the SEOs assume the developers don’t have a clue about […]

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