I’m obsessed with the solo entrepreneurs who are successful leveraging social media to launch a business. They start with a simple idea – like pay me and I’ll wear your t-shirt around LA. They put up a blog, take pictures and video of themselves wearing your shirts and promote it on their social networking sites. That’s the beginning of IWearYourShirt.com The idea caught on and now there are 2 guys (it should be WeWearYourShirt.com). Then [...]
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Solo Social Entrepreneurs Who Make Lots of Cash
Feb 10 2010 -
Want to Convert? Attract the Right Traffic
Aug 13 2009I was looking at my Google Analytics to get the top 10 sources of traffic to my web site. Then I looked at the different sources to see how long people stayed on my site from each source. I found that there was a huge difference in the quality of people depending on the source. Twitter sent me lots of traffic but the average time spent on my site was just seconds. Compare that to [...]
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Twitter Promos Going Good or Bad
Mar 04 2009The other day I was sitting in a meeting with a group of friends. We were discussing Twitter and how it could be used to run promotions on the internet. This meeting included myself, Andrew, and a number of other well established business owners and marketing consultants. This discussion prompted the following blog post. A Twitter Case Study — Picture This Scenario: You’re hired to manage a social media campaign for a client – a [...]
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Viral Marketing Ideas For Physician Offices
Feb 23 2009During SMX West 2009 Andy did a great job live blogging the sessions he attended, and a comment came through on one of the posts he did asking for ideas, or “out-of-the-box” marketing tactics that could work for physicians offices: Creative Marketing Tactics for Physician Offices? I would like to know of any creative out-of-the-box marketing tactics that anyone has used when marketing services to physician offices, medical facilities, etc. Thanks in advance. Here goes: [...]
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Social Media For Firefox – Version 2 Released
Feb 12 2009Just wanted to make sure everyone knows about the latest release of the Social Media for Firefox tool created by Chris Bennett. He goes into more detail on a blog post today, but I wanted to pass my recommendation to go and get it and start using it to craft your social media accounts. Yesterday, at SMX West on the Social Media panel, social media expert Brent Csutoras said this was one fo the tools [...]
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SMX Panel – What is new in social media?
Feb 11 2009Brent Csutoras: What has changed with existing platforms? Reddit. In the last 6 months they have released sub reddits. These are like categories. If you are not logged into Reddit the frontpage will automatically show you the top 10 reddits at any given time. Please note which categories are appearing on the homepage when people are not logged in. Digg. The recommendations section has come about in the last 6 months. They have not made [...]
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Thoughts On StumbeUpon Advertising Program?
Jan 30 2009I got an email a few days ago (as I am sure anyone who has used the StumbleUpon Ads did) talking about features, and new enhancements to come with the SU advertising program in 2009. Here is part of the email sent: More Reasons to Start a New Campaign More traffic to your website * More traffic than ever: The StumbleUpon community continues to growStumbling over 4 billion times in 2008 and actively viewing Websitesincluding [...]
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You Can't Play Until Your Room Is Clean
Jan 28 2009I have been reading so much lately about social media in 2009, and how everybody thinks the rules are changing. I have to throw in my two cents because I think most of this talk (and what I read) is garbage! IMO, social media can easily be summed up by this one statement – If you are good at making friends offline, you will be good at social media. You may have to learn a [...]
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Do you use social media sites? How does that effect your privacy rights?
Jan 26 2009The question is: Do individuals who post personal information on publicly available Web sites have a reasonable expectation of privacy in their identity? This same question was asked earlier this year in Sandler v. Calcagni, a case out of the District Court of Maine. The facts condensed Two high school friends/cheerleaders have a falling out that turns nasty. Their bickering leads to school suspensions, criminal mischief conviction, and eventually Calcagni enters a consent degree for [...]
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Social Media Case Study: Phoenix Suns making the most of Twitter
Jan 19 2009Phoenix Suns fan My close friends know that I have always been a big Phoenix Suns fan. It is hard not to like an organization that consistently puts a winning team on the floor and has always had some of the most likable guys in the league: Kevin Johnson, “Thunder” Dan Majerle, Jeff “Horny” Hornacek, Charles Barkley, Steve Nash, Shawn Marion, and Shaquille Oneal, just to name a few. Suns are now using Social Media [...]
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