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  • How To Get A Link On The Skittles Home Page

    Twitter  

    Mar 02 2009

    Just do a tweet with the word Skittles in it,  (LOL) even if the link will only last for about two seconds … Ok, so that part of this post is a little bait and joke, but Twitter is venturing into the world of social media and I want to know what your thoughts are about it?

    I woke up this morning to Skittles Twitter explosion buzz.  Skittles.com has changed its home page to nothing more then a Twitter search for “Skittles” and a little navigation graphic for the rest of their site.  They even have a friends page that redirects to their Facebook friends page.  Here is the screenshot I took of my Twitter comment showing up on the home page of Skittles – So technically I had a PR 5 link from Skittles … haha  – because its the Twitter search, and people are buzzing so much about this today – in about 10 min my tweet was more then 10 pages deep.  Still funny though.

    Skittles and Twitter

    Skittles and Twitter

    I think Skittles is going to sell a ton more today because of all this, but still not sure if its the right move.  It has generated them some amazing buzz though.  I think there are smarter ways to use Twitter, and still be building up your own site and content.  I will be curious to see how Google treats their PR 5 home page with this duplicate content now and what it will do to their overall traffic.  I would be curious to know what your thoughts are about this move my Skittles?  Good social media move, or is it going to kill them?  I am going to agree with Graywolf and call this a win for Skittles – I am just glad to see major companies (like Skittles) doing whatever they can to embrace social media and realize where things are going, even if they are not executing with 100% perfection.

    • http://rossbeckham.com Ross

      Yeah, it was a crazy night last night…word spread quick, which is very cool to see happen.

      As far as PR…no worries. It’s a major brand (Google knows that), people are still linking to them, of course, and they’ll probably increase inbound links three-fold by the time it’s all said and done. EVERYONE is linking to Skittles.com today.

      I don’t care what anyone says, even with the spammers, this was a brilliant buzz generating move. Even if they took it down right now, they are the most talked about subject on Twitter, which creates viral buzz rapidly. I’m still amazed :)

    • http://www.dreamsystemsmedia.com/mat-siltala.aspx Mat Siltala

      @Ross
      Thanks for the comment, and I agree with you that YES, they are a major brand and Google sees that, but if someone else broke the Google rules of dup. content would they be overlooked so easily?

      However – Michael Gray answered this duplicated content question for me already – in a comment I made on the post where he talked about Skittles:

      “it’s an ajax iframe so doubt google can “see” into it, but having an empty homepage not a good long term strategy” found here – http://www.wolf-howl.com/socialmedia/skittles-twitter/

      Thanks again for your comments!

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    • http://www.mrdiggles.com mr. diggles

      i am with you ross. i think it was brilliant. skittles is a brand that has little to loose and much to gain – what competitor do they have to fear?

      i am sure they are hurting like the rest of the world, so how do you “inspire” more people to buy more skittles? pull a modern pr stunt and get every turbo nerd that is connected to the web to freak out and talk about it!

      q: when is the last time you linked anything that had to do with skittles? Neh… when is the last time you even socially talked about skittles?

      slam dunk imo.

    • http://www.dreamsystemsmedia.com/mat-siltala.aspx Mat Siltala

      @mr. diggles
      well put man. When you think about it that way …. no other candy company has come close to generating the kind of “buzz” and links Skittles has got from this. It was a great job!

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