Last Thursday, I had a great lunch with a few of the digital marketing stars over at Xango. Much of our conversation centered around effectively utilizing infographics. Later that afternoon, I realized we had touched on four of my favorite techniques for producing top-notch infographics and thought I’d share them with inquiring minds everywhere – 1. Passing the share test.  There is one underlying reason infographics rule when it comes to effective content marketing strategies; images [...]

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Here at Avalaunch we all have to be creative ideas machines, because every day we come up with ideas for our clients. It’s the perfect position for idea people like me. Our ideas are what sell our work, make us stand out and eventually end up as infographics that get blogged about, linked to and shared. An infographic has to illustrate and illuminate or inform on a topic using images combined with text. To me, [...]

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Scott Brown, the former Massachusetts Senator, had a pretty interesting weekend…and for the rest of us, we still don’t know what happened. Before the elections last year, it was quite apparent that most of Brown’s tweets were crafted and sent out by his staffers. However, after he lost the election to Elizabeth Warren, it seemed Brown’s twitter handlers moved behind the scenes and Brown was unfettered in sharing some of his personal pursuits. He let [...]

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I thought I would share something with you that my wife (who is the perfect example of the target local audience in this example) shared with me the other day. I do my best to pay attention to the things that she gripes about with websites, especially local ones. I love the local market, and am always trying to do my best to educate local business owners (and their marketing companies) so that they can [...]

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Well, look who became one of the internet’s most-hated women. I introduce to you Lindsey Stone of Plymouth, MA, who thought it would be gut-busting hilarious to be “loud and disrespectful” in one of the nation’s most hallowed ground, The Arlington Cemetery. After taking this fine photo, she decided to post it on Facebook at the beginning of November for all the world to see because, hey, isn’t mocking dead soldiers funny? “Whoa whoa whoa…wait,” [...]

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I have surprisingly clear memories of the first time I saw the original Planet of the Apes.  I was sick, home from school, and looking for something to watch on cable.  I am sure that I chose Planet of the Apes just because I liked to watch Animal-Planet-type shows, and I probably thought I knew exactly what I was signing up for… a man or woman (with a british accent) narrating a documentary about a [...]

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From October 15 – 18 the entire Avalaunch Media crew is headed to Pubcon Las Vegas 2012 where thousands of leaders in social media, digital marketing, SEO, and online advertising will gather to share insight and network. The team is stoked to debut the new Avalaunch Media brand and to introduce “Eddy”, the new company mascot.  We’ll have a booth with all sorts of great stuff so if you’re attending, please make sure to stop by. In [...]

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Our Yeti officially has a name, a face, and a butt! This announcement comes just in time for PubCon.  We’ll be showing off our new Yeti at PubCon and there may be some Yeti swag for a select few.  Look for some more Yeti swag moving forward. We had 2 different designs to choose from.  To see the original post go to http://avalaunchmedia.com/blog/help-us-pick-a-yeti-and-name-him and check it out. Hopefully your Yeti and name got chosen the main names [...]

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Last week, while the Presidential candidates were duking it out on stage in Colorado, another battle was waging behind the scenes on Twitter. During the debate, President Obama attempted to rebut Romney’s healthcare voucher program by analogizing a story from his dear, sweet grandmother’s life. Immediately, amongst the many people exercising their free speech rights on Twitter, someone posted: What normally would have been passed off as a tasteless joke by some rude Tweeter, received [...]

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James Hansen sent me an email the other day asking “When did the stars return to local search?” Attached was a screen shot from a search done that very day: While helping Mark Derrico, a local Chandler Insurance company with their online marketing, James had stumbled upon the lost gold stars treasure of local search! If you are like many people you may be recovering from being star struck by Google Places. Yes those five [...]

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