In fact, in my opinion, if your business doesn’t have a blog and isn’t practicing social media on a fairly consistent basis, you’re going to be passed up in SERPs and in market share by some of the younger generation marketers that “get it”.
I read a great post recently that talked all about the job opportunities out there in social media. The funny thing was, if you’re a social media marketer looking for a job, the simple phrase “social media marketer” is only one of at least 75 different titles describing your area of expertise. Doing a job search for this industry, according to the list I read, has become much more “long-tail“.
As I reviewed the collection of social media job titles, some were creative and probably helped broaden the appeal to “old school” marketing folk. However, there were at least 16 that I felt I had to share as a warning on how NOT to market your social media skills.
16 Stupid Job Titles for a Social Media Marketer
- Blogger-in-Chief – this sounds like a name from “Dances with Wolves”
- Brand Champion – who did they compete against to be considered the “Champion”?
- Community Data Guerrilla – the word “Guerrilla” reminds me of the “get-rich-quick” schemes I see way too often.
- Conversation Manager – so does this mean they are constantly monitoring every employees conversation, both on and offline?
- Director of Enterprise Communications – sounds corny.
- Idea Inventor – wow, now that’s creative and must be really time consuming
- Social Media Rockstar – “Hey now, you’re a [social media] rockstar, get your game on, go play…”
- Social Media Missionary – do they go door to door preaching the good [social media] word?
- Product Evangelist – amen, amen! They must work closely with the “SM Missionaries”.
- Serial Entrepreneur – “Serial”, really? This seems too much like something you’d read about on the front page of the morning news and wonder – what’d they do?
- Social Media Guru – Guru is just like “Guerilla” – aka FAKE, SCAM, LIAR, etc.
- Online Community and Social Media Czar – Czar is a new one but seems too similar to Guru and Guerilla
- Leadership Trainer – wow, that’s a generalized term for social media work
- Tweeter / Ghost Tweeter – I’d be so excited to have that title on MY business card…
- Virtual Worlds Developer – hmm…how would you explain that one to the in-laws? To have this title do you have to be at a certain level in Facebook Farmville?
- Youth Marketing Manager – this sounds illegal
What are your thoughts on these titles? Are there some that I left out of the “stupid” list?
To help you SEE the growth of social media, check out this infographic: it will give you a better picture of how social media has become a part of every aspect of our business and personal life:
Nate Moller works with businesses who want to improve their online business. For over five years, hes worked with thousands of companies who are looking for answers in their online marketing journey. Follow Nate on Twitter and become a fan of Moller Marketing on Facebook!