SMX West Archives

A couple of us from Dream Systems Media will be speaking at SMX West, and we are pretty excited about it. Myself and David Mink are going to be speaking on a combined total of 4 panels. They are some awesome subjects with some even cooler speakers! Here is a run down of our speaking schedule. We are very excited to be speaking with some of these other awesome speakers! We are also very thankful [...]

SMX Session Notes: Up Close With Google AdWords Quality Score

Google PPC SMX SMX SMX West

Feb 12 2009

Up Close With Google AdWords Quality Score – Google’s quality score remains a mystery to many marketers, plus Google keeps changing when and how it is used. This session takes a fresh look at the current state of quality score, how it is implemented and tips on using it to your advantage Moderator: Matt Van Wagner, President, Find Me Faster Q&A Moderator: James Zolman, CEO, semvironment Speakers: Addie Conner, Director of Search Marketing, Course Advisor [...]

SMX Session Notes: Tapping Into Image Search

SMX SMX SMX West

Feb 11 2009

Tapping Into Image Search – Images aren’t just worth a thousands words. They could be worth thousands of visitors! This session looks at ways to turn your images into traffic, with a special look at Flickr. Moderator: Matt McGee, Assignment Editor, Search Engine Land Speakers: Eric Enge, President, Stone Temple Consulting Corporation Kaushal Kurapati, Director of Product Management, Yahoo! Search Peter Linsley, Product Manager, Google Inc. Matt Siltala, SEO and Owner, Dream Systems Media Chris [...]

SMX Panel – What is new in social media?

David Mink Social Media SMX SMX West

Feb 11 2009

Brent Csutoras: What has changed with existing platforms? Reddit. In the last 6 months they have released sub reddits. These are like categories. If you are not logged into Reddit the frontpage will automatically show you the top 10 reddits at any given time. Please note which categories are appearing on the homepage when people are not logged in. Digg. The recommendations section has come about in the last 6 months. They have not made [...]

SMX West Session Notes: Legally Speaking

David Mink Legal SMX SMX SMX West

Feb 11 2009

Follow me on Twitter for micro updates: @atraine. Legally Speaking: Recent Legal News About Search – What’s up with legal issues and search engines? That’s what this session is about – filling you in on the always changing developments. From click fraud to copyright to privacy, this session will hit all the major areas that are seeing legal action. Sit back – court is in session! Moderator: Sarah Bird, General Counsel, SEOmoz.org, Inc. Q&A Moderator: [...]

SMX West Session Notes: Search & Reputation Management

Reputation Management SMX SMX SMX West

Feb 10 2009

Search & Reputation Management – What do people find when they search for you by name? Is it negative? If so, what do you do? What can you do? Depending on the situation, there are a range of tactics that may help. This session explores the issue. Moderator: Barry Smyth, Director, Search Strategies Speakers: Chris Bennett, President, 97th Floor Leslie Carruthers, CEO and President, The Search Guru Noah Elkin, Managing Partner, Steak Bill Hartzer, Search [...]

SMX West Session Notes: Local Search Marketing Tactics

General Local Marketing SEO SMX SMX SMX West

Feb 10 2009

Local Search Marketing Tactics – Local search doesn’t only happen in relation what’s on a map. This session looks at a variety of local search tactics that are not necessarily tied to your physical location’s listing. Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence Speakers: Scott Dunlap, CEO, NearbyNow, Inc. Matt McGee, Assignment Editor, Search Engine Land William Scott, President, Search Influence Dennis Yu, CEO, BlitzLocal LLC NOTES Scott Dunlap, CEO, NearbyNow, Inc. Topic: Tracking [...]

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