Twitter Archives

Respond to My Social Media Faux Pas? #Bqhatevwr!

Reputation Management reputation Reputation Management Social Media Faux Pas Social Network Twitter

Jan 31 2013

Scott Brown, the former Massachusetts Senator, had a pretty interesting weekend…and for the rest of us, we still don’t know what happened. Before the elections last year, it was quite apparent that most of Brown’s tweets were crafted and sent out by his staffers. However, after he lost the election to Elizabeth Warren, it seemed Brown’s twitter handlers moved behind the scenes and Brown was unfettered in sharing some of his personal pursuits. He let [...]

KitchenAid Whips Up a Good Social Media Crisis Response

Branding Legal Reputation Management Shaine Alleman Social Media Social Media Compliance Social Media Marketing Twitter

Oct 09 2012

Last week, while the Presidential candidates were duking it out on stage in Colorado, another battle was waging behind the scenes on Twitter. During the debate, President Obama attempted to rebut Romney’s healthcare voucher program by analogizing a story from his dear, sweet grandmother’s life. Immediately, amongst the many people exercising their free speech rights on Twitter, someone posted: What normally would have been passed off as a tasteless joke by some rude Tweeter, received [...]

Five Lessons in Successful Rebranding

Andrew Melchior Branding Adobe Apple Bing Branding Comcast Facebook Hotmail Microsoft Omniture Outlook The Fancy Twitter Xerox Xfinity

Aug 14 2012

What’s in a name? Nothing that can’t be changed. Almost daily, companies shed old identities in place of newer distinctions. Rebranding, however, isn’t always as drastic as a new name, logo, and tagline, it may simply involve updating a logo, changing a tagline, or highlighting a new offering to customers. Rebranding company identity is a strategy that, if used well, keeps business relevant for its customers. Here’s a look at 5 lessons in successful rebranding. [...]

Twitter Is Still An Amazing Marketing Channel

Twitter Marketing Twitter

May 15 2012

Over the weekend I had the opportunity to go camping & fishing with my Dad, and two sons. It was a wonderful weekend to disconnect and just have some good times with those I love. If you are wondering how any of this has anything to do with Twitter, I am getting to it! I learned a lesson about Twitter that I never thought possible. My Dad, a retired Boilermaker (Welder) of 50+ years [...]

Twitter quietly rolling out new stream on web interface?

Twitter Twitter twitter stream

Nov 09 2011

Very interesting on the web interface seeing new follows and RTs etc. (see the screen shot) Anyone else seeing this on their stream when you look at your mentions?

Social Media Monitoring – Killed the #SocialMedia Star

General Klout pest control guy Social Media social media score social media tools Twitter

Jan 20 2011

What’s your take? Do social media scoring systems destroy the social media platform or do they help people realize hey, I am a big doofus so I need to chill on the twitter-thon?

Twitter Suggest – What Are Your First Impressions?

Twitter Twitter twitter suggest

Jul 30 2010

Just got a suggestion from my good friend Dana about a new person I need to follow on Twitter, (by the way thanks) and after I followed I saw the screenshot below … I decided to go ahead and post it because a lot of my friends are asking me about it etc. If you have not seen it, or have it yet on your account – check it out:

Larry Fitzgerald "Gets" Twitter And We Can All Learn From Him

Twitter larry fitzgerald Social Media Twitter

Nov 18 2009

I love when I see professional athletes using Twitter, but not just “using” it, I am talking really “getting” it – and understanding the power. It’s no secret I am a HUGE Arizona Cardinals fan, even more – I am a HUGE Larry Fitzgerald fan! FAITH FOCUS FINISH! I have been following him on Twitter for a while, and watching how he interacts with fans, and I must say, he does a great job. Check [...]

A Nickels Worth Of Free Online Marketing Advice

Local Marketing Social Marketing Facebook Local Marketing Social Marketing Twitter

Oct 20 2009

As I was searching online for some information to one of my favorite Mexican food joints here in Arizona I ran across several problems with their website and wanted to share them here. I also came across several areas where I thought they could capitalize on social marketing, increase traffic to their website and interact better (online) with the people who love them. The Argument: You walk into one of their locations and they are [...]

Question: How Do I Retweet In Twitter?

Twitter how to retweet how to RT retweet Twitter

Oct 08 2009

I know, this seems pretty basic – and is to most people who are following me on Twitter, but believe it or not I got the email asking me to explain how to “retweet” something. After a few emails back and forth it gave me a great idea to create another video and share some thoughts and techniques.

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