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  • Viral Marketing Creative Ideas – Pet Carriers

    Viral Marketing  

    Nov 26 2008

    This could not have worked out more perfectly for what I am about to post.  I was just checking my email and received a viral marketing question from a reader who sells Pet Carriers.  She was asking me what she could come up with that would be a good viral marketing post and wanted some ideas for some good content that would do well.  heh

    Here is why I am so giddy about this.  Just before I left for my trip to Disneyland, my son was out in our garage and he was messing around with our cats pet carrier.  I went ahead and took out the old iPhone and snapped some shots knowing that it would be good material for a later date.  Remember this is me, the guy who can’t think about anything without trying to find a way to turn int viral.  Here are the pictures I snapped:

    Here he is investigating (you can see the wheels turning huh)

    Here he is investigating (you can see the wheels turning huh)

    Hmm, this looks like a cool place

    Hmm, this looks like a cool place

    As you can see he was quite pleased with himself

    As you can see he was quite pleased with himself

    Now you can see why I was so happy to get asked this question!  When I took these pictures I was thinking to myself – These would do well for a person who wanted a viral marketing idea for pet carriers, and the title I would give it is:  “Well Thats One Use Of A Pet Carrier“, or “What To Do With Your Kids When They Are Out Of Control” and my favorite is you could find other funny things that people have done with Pet Carriers and title it “10 Uses Of Pet Carriers The Manufacturer Never Intended”

    Some other funny ideas that I had came from my other experienced with Cats and pet carriers.  I would love to see crazy insaine Cats that don’t like to be put in carriers.  I had this one Cat that was like the Tasmanian Devil when you tried to get her into one of them carriers – it seriously was the only time I liked that Cat.  It was so funny to watch that thing freak out.  I would love a top 10 video post including videos like that with the title: “10 Of The Craziest Cats You Will Ever See Caught On Video” or “10 Cats You Never Want To Get Near”

    I think you see where I would take this, but hopefully this gives you some more ideas where you could go with content.  With all the talk more and more about quality content and information on your site in order to get links instead of having to buy them, this would be your ticket to great content, leading lots of people talking and linking to your site.   That is the whole point of a viral marketing campagin in getting people talking about your site, sharing it with others and linking.  Generating that buzz that you need to help make your site more popular.

    I think one of the most important keys to creating quality content, as well as viral campaigns is to make sure you are always thinking and paying attention to things around you.  What kind of information would you like to read, what kind of stories would make you laugh and make you want to share with others.  That is why I take a picture of anything that strikes me as funny, or why I am always writing my ideas down when I think I have some good ideas for content.  You have to think about it and be creative and make it happen.  It is not just going to fall into your lap.