A couple of us from Dream Systems Media will be speaking at SMX West, and we are pretty excited about it. Myself and David Mink are going to be speaking on a combined total of 4 panels. They are some awesome subjects with some even cooler speakers! Here is a run down of our speaking schedule. We are very excited to be speaking with some of these other awesome speakers! We are also very thankful that our 3rd team member Andy Melchior will be holding down the DSM fort for us while we are gone!
Matt Siltala speaking schedule:
Local & Mobile Search Track
Mobile Search Apps & Opportunities Away from your computer, but need to search for something? Theres a smart phone app for that! More than 100,000 for the iPhone, 20,000 and growing for Googles Android. This session looks at popular search apps on different devices, how they gather data and opportunities they offer to search marketers.
Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence
Q&A Moderator: Will Scott, President, Search Influence
Speakers:
Cindy Krum, CEO, Rank-Mobile
Michael Martin, SEO Director, Resource Nation
Bryson Meunier, Associate Director, Content Solutions, Resolution Media
Matt Siltala, President, Dream Systems Media
Overlooked Opportunities Track
Universal & Blended Search Opportunities When Google introduced Universal Search in 2007, it sent shockwaves through the search marketing community. The typical reaction: “How can my optimized content rank when local, news, video and images results are pushing it off the SERPs” The simple answer is to optimize multiple types of “web assets” in addition to the text on your web pages, and youll often get more exposure on search result pages. Though the answer is simple, the SEO techniques to achieve the desired result usually arent. This session looks at the state of Universal search today, and how to leverage different types of content to gain maximum advantage.
Moderator: Jennifer Laycock, Social Media Strategist & Editor-in-Chief, Search Engine Guide
Q&A Moderator: Ian Lurie, CEO, Portent Interactive
Speakers:
Eric Papczun, Vice President of Client Services, Performics
Matt Siltala, President, Dream Systems Media
Jiyan Wei, Director of Product Management, PRWeb
Social Media Track
60 Minutes Per Day For Social Media Success Got a small staff? Just dont have a lot of time? This session looks at how to succeed with social media marketing by spending an hour per day or less! Tools and techniques to keep you from feeling swamped in the social media quagmire.
Moderator: Jennifer Laycock, Social Media Strategist & Editor-in-Chief, Search Engine Guide
Q&A Moderator: Will Scott, President, Search Influence
Speakers:
Jennifer Laycock, Social Media Strategist & Editor-in-Chief, Search Engine Guide
Matt Siltala, President, Dream Systems Media
Chris Winfield, President, 10e20
Dave Mink Speaking Schedule:
Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget
Q&A Moderator: Chris Silver Smith, Director of Optimization Strategies, KeyRelevance
Speakers:
Eric Goldman, Professor, Santa Clara University School of Law
David Mink, Chief Legal Counsel, Dream Systems Media
David Naffziger, CEO, BrandVerity
Debra Northart, Director, Special Projects/Marketing, WebVisible, Inc.
