It’s no secret that clickthrough rate is one of the most important metrics to measure and improve in your PPC account. It will drive more traffic, improve quality score, and thus lower costs. Knowing the importance of a good ad with a high clickthrough rate we compiled a list of the best tried and tested ad copy ideas. They won’t all be right for your account but you can use the graphic as a starting place for getting inspiration for your ad copy. Test away!
This was originally posted on Search Engine Land and we have to give them a HUGE thank you for posting it for us.