History of Marketing Channels Revisited

History of Marketing Channels Revisited

In October of 2009, we ran the first version of this very popular infographic which has been used in a lot of innovative ways by different companies! From a very cool analysis of the transition we are all seeing in customer engagement strategies (see Razorfish’s Liminal) to a cool poster that was given away as swag to marketing geeks.

As I said back in 2009, the most fascinating aspect of this graphic is the explosion of marketing tactics available to businesses since the onset of Al Gore’s invention the Internet. That said, three years have passed and countless new marketing opportunities have arisen including absolute game changing technologies (hello iPad) and websites (yes we are talking about you Pinterest) that definitely deserve a mention.

We hope you all enjoy this version of The Timeline of Marketing Channels as much as you did three years ago! If you’d like to make a case for including some strategy, technology, platform or website we probably purposely left out we may have missed, please do so in the comments.

  • Wundrbar

    As a boomer who started my Marketing profession in the eighties, I am dismayed to see my first decade condensed to a couple of data points on your chart. But don’t get too cocky Gen Y’ers, I suspect your decade too will be condensed to one bar on this chart in the 2040 edition 🙂

    • haha, feel free to let us know what we left out then 🙂

      • ShovelReady

        David Ogilvy, for one. You should read The King of Madison Avenue for the story of the guy who invented modern advertising and marketing.

  • Nice to have found this Matt. A lot of context and perspective in a very little space!

  • Stephanie

    I market for a professional services firm and would love to hang this on my wall. Can I get a higher res. version?

    • Stephanie ….. Yes, I will get you a link to Vista Print where you can order a poster size right on their site. Hold tight for that.