Here's how it works:
We've joined forces with two world-renowned, animal-focused, non-profit organizations — The Humane Society of The United States is being sponsored by the Claws (a.k.a cats) and NEADS/Dogs for Deaf and Disabled Americans is being sponsored by the Paws (a.k.a. dogs).
We're inviting internet-and-animal-loving companies and individuals everywhere to join us in donating to a pot of charity-cash. We're kicking off the sharing by pledging $500 to the to-be-determined winner of the Paws vs Claws showdown and we're counting on you, our internet-and-animal loving friends, to join in donating to the charitable cause.
Who gets the money and how?
We will be tallying the PAWS vs CLAWS votes between July 1 and July 31. Voting closes at 12:01 AM PST on August 1, 2013. The animal group with the highest number of votes will be awarded ⅔ of the raised-cash with the remaining ⅓ going to the loser.
If the Paws win:
We'll donate 2/3 of the proceeds to the NEADS/Dogs for Deaf and Disabled Americans — http://www.neads.org a 501(c)(3) nonprofit organization that provides independence to people who are deaf or have a disability through the use of canine assistance. The Humane Society of The United States will receive 1/3 of the donations.
If the Claws win:
We'll donate 2/3 of the proceeds to The Humane Society of The United States — http://www.humanesociety.org is the nation's largest animal protection organization. NEADS will receive 1/3 of the donations.