DIANE LEFRANDT

THE OBJECTIVE

Fresh start. Diane had been outsourcing her PPC management to another company and found the performance had been stagnant for several weeks. Diane reached out to Avalaunch to perform a test campaign. The PPC team was given one month to turn lead generation performance around.

OUR SOLUTION

Creative approach. The Avalaunch PPC team looked at the funnel from start to finish to determine where the company was losing customers. After a com- prehensive analysis it was determined that it was from stagnation with the audience and the creative. The team focused on finding new, relevant targets, coupled with revamped creative. Avalaunch matched the landing page to a new audience and creative direction for consistency through the funnel.

THE RESULTS

Measured savings. The first-month campaign results reached the client’s pre-decline levels. After only two months, Avalaunch had decreased the spend by 41% and increased leads by 2%. The campaign was now signifi- cantly more efficient.

I appreciate your careful attention and commitment to me. You work your tail end off for me and I'm very grateful for your knowledge, expertise and professionalism. These traits are what makes Avalaunch Media my marketing agency of choice.

Diane Lefrandt

DIANE LEFRANDT
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