THE OBJECTIVE
Maximize profit. Lender Qualified, like many other businesses, wanted to increase its profits and optimize the ROI with its PPC budget.
OUR SOLUTION
Streamlined data. The Avalaunch PPC Team integrated Marin Software to automate bidding using ROI data. This integration accelerated optimization in an attempt to become more profitable. The Avalaunch PPC Team also created bidding folders to optimize towards a target ROAS of 1.2, from a target ROAS of .6.
THE RESULTS
Fantastic figures. Within four weeks of the data drive strategy being put in place by the Avalaunch Media PPC Team, we increased total conversions from 149 to 179 (41%); improved ROAS by 83%, and improved the total conversions by 20%.
