Case Study—Tree Doctors, Inc.
Objective:
Generate customer leads and reduce the overall marketing budget.
Strategy:
For Tree Doctors, we looked at the way the company site was built, rearranging the internal linking structure, analyzing the coding, and creating unique titles and metadata. We also created new content for many of the pages, paying particular attention to optimize the content for search engines. Finally, we built links in all the right places!
Results:
- 85% of Tree Doctors new customers are a direct result of organic search engine leads.
- Tree Doctors has been able to discontinue 90% of their offline marketing strategies and substantially reduce their overall marketing budget.