Tag Archives: AdWords

5 Essential Tips for Writing Expanded Text Ads

The recently released Expanded Text Ads (ETA) have changed Google AdWords text ads forever. Some thought this was an addition to standard text ads, but it’s a replacement—and a huge change. According to the Google blog, “after October 26th, 2016, you’ll no longer be able to create or edit standard text ads.” This seems like […]

Jump Start Your PPC Ad Copy Testing

If you’ve managed multiple PPC accounts you understand how difficult it can be to be creative in your ad copy and turn the CTR (and CPA) needle! I’ve been in that boat many times and for the last few days have been compiling strategies and tactics to avoid this in preparation for an upcoming webinar […]

No Right Hand Side Ads Resource

When significant changes in the PPC world have happened I’ve created resources to keep track of the announcements, opinions and results. Think Enhanced Campaigns and Adwords (Not Provided). The recent change that the right side ads on Adwords would be discontinued feels like one of those significant industry moments. So, to keep track of the impact […]

I Have a Dream: The Future of Google’s Call Extensions

Google just announced that they will be enabling “local number call forwarding” for advertisers starting in early November 2014.   This is great news, and puts Adwords one step closer to my call extensions dream. Let me quickly tell you what the new update means for call extensions and then go into what I think the […]

Best Lead Generation Tips from 22 PPC Experts

Lead generation using PPC is complicated. From offers, to Adwords, to landing pages, to lead quality, there are myriad of ways to mis-step and miss the mark. So what makes lead-gen campaigns effective? What’s the biggest mistake that you could make? I asked 22 of the top Pay Per Click experts those two questions and compiled […]

Adwords Needs More Security, Much More!

*note, I’m completely joking* I have beef with Adwords. Not grass fed beef which is dang good. But beef that I could possibly give the wrong person access to my account! Right now, when I grant someone access to my account/MCC I have to get to do this: Navigate to the Account Access tab Click […]

PPC Takeaways From Pubcon

Besides the “Awesome” yeti shirts and amazing buffets there was much to takeaway from this years Pubcon conference. I was fortunate to attend and represent Utah PPC. Many of the industry leaders in PPC attended. They shared their tips and tricks to help us master Adwords and take accounts to the next level. There were […]

Optimizing Keywords on the Display Network: Pro Tips from the PPC Jedi

Keyword targeting on the Google Display Network (GDN) continues to change year over year. To run a successful GDN campaign you’ll need to fully understand how keywords function on the display network. This post will give you advice on best practices and functionality tips to get the best performance from your keyword targeted GDN campaigns. […]

Luke Alley Shares PPC Landing Page Secrets [Video Clip and Slide Deck]

Last night I had the pleasure of watching our very own director of PPC, Luke Alley present “Ways to Make Money with PPC” as well as how to avoid losing money with it.  This event took place at Eastern Arizona College for the small business owners of the Thatcher, Safford and Gila Valley Arizona area.  I […]

It’s a Good Time To Be In Pay Per Click

When I was a junior in college I came to a crossroad that ultimately shaped my career. I had been offered an internship at Publicis, a traditional ad agency that is well known, and I accepted about 7 months before I was going to start. However, between accepting the internship and starting it I was […]