Avalaunch Media hits VEGAS!!!

From October 15 – 18 the entire Avalaunch Media crew is headed to Pubcon Las Vegas 2012 where thousands of leaders in social media, digital marketing, SEO, and online advertising will gather to share insight and network.

The team is stoked to debut the new Avalaunch Media brand and to introduce “Eddy”, the new company mascot.  We’ll have a booth with all sorts of great stuff so if you’re attending, please make sure to stop by.

In addition, two launchers, Dave Mink and Matt Siltala will speaking alongside the other world class digital marketing experts:

Dave will be speaking on Social Media, Press Relations, & Brand Management.

David Mink Speaking at Pubcon
David Mink Speaking at Pubcon


Matt Siltala Speaking at Pubcon
Matt Siltala Speaking at Pubcon


Matt will be speaking on Competitive Intelligence – Social Media Tools and Tactics (he actually talks about it on video here), Interactive Site Reviews : Focus on Organic and moderating a session on Proactive Link Campaign Tactics.

Please let us know if you’re planning on attending and our team would love to arrange a meeting.

Viva Las Vegas!!!

Dream Systems Media has become Avalaunch Media

Dream Systems Media has become Avalaunch Media, and I am very excited to introduce all of you to a new company that boasts a fantastic team of content marketing experts, witty writers, world-class designers, social media geeks, and pay per click marketing pros — Meet the Avalaunchers.

The Story

I’ve been a website marketer for over a decade. In 2008, I decided to join forces with two of the smartest guys in this industry, who just happened to also be very good friends of mine (hello Dave and Andy), in a collaborative effort known to many of you as Dream Systems Media. Happily, Dream Systems Media has been a big success and over the last four+ years we have grown from a few guys with a dream (yes, that was a pun) to a well-respected online and content marketing firm. We’ve now orchestrated online marketing campaigns for more than a dozen Fortune 500 companies and are being sought out by top companies all over the world!

So, we have decided to do business with a name, look, and overall brand that better captures who we are, what we do, and why people should care. Enter Avalaunch Media.

So, what’s changed?

Well, in some respects not as much as you might think… Dave, Andy, and I are once again joining forces, this time with a few grey hairs, a desire to do business under a name that transfers meaning, and a slightly different perspective on website marketing and its future.

Avalaunch is not your average startup Internet marketing company— our team consists of successful business owners, attorneys, MBAs, and professionals with years of experience in both the public and private sectors. The founding Avalaunchers, David Mink, Andrew Melchior, and myself are frequent speakers at industry events like SMX, Pubcon, Search Engine Strategies, and other national and local conferences.

In our eyes, website marketing should be (and has certainly become) less about shortcuts and optimization ‘secrets’ and a lot more about building real value in the eyes of the consumer, a search engine, and any other person or program that matters to our client through straight forward and well-executed advertising and content production.

We have built Avalaunch around the core services that 1) we are best at, 2) that our clients (past and present) find the highest return on investment with, and 3) with a team of superstars who can hold their own in any board room (shout out to the rest of the Avalaunch team – Brandon, Carlos, Greg, Luke, Summer, Jarred, Jenny, and Tyler!).

Our core services are: consulting, content marketing (infographics, linkbait articles etc.), pay-per-click management, search engine optimization, social media promotion, and reputation management. We believe that these tactics together create brand awareness, inbound traffic, customer acquisition, lead generation, customer retention and customer loyalty on a level unmatched by other website marketing tactics. Avalaunch Media works with its clientele both directly and as a white label service provider.

If you are already a client of Dream Systems Media, now Avalaunch Media, we thank you for your trust and look forward to continuing to service you and your business and think you’ll find we are simply on to even bigger and better things. If you haven’t worked with our companies before, we think you’d like getting to know us and how our services can lauch you into the stratosphere of success.

Matt Siltala – Founding Launcher, Avalaunch Media

And my partners

David Mink – Founding Launcher, Avalaunch Media

Andrew Melchior – Founding Launcher, Avalaunch Media

Avalaunch Founders
Avalaunch Founding Launchers – Matt Siltala, Andrew Melchior & David Mink

Gila Monsters Go Back To The Place Where It All Began


View the Presentations for the event here:

Some pictures from the event:

Matt Siltala and Kevin Peck
Matt Siltala and Kevin Peck
David Mink speaking at Eastern Arizona College
David Mink speaking at Eastern Arizona College
David Mink and Matt Siltala speaking at EAC
Chatting with the small business owners of the Gila Valley
Matt Siltala speaking at Eastern Arizona College
Matt Siltala speaking at Eastern Arizona College

Just about 24 hours from now Matt and I will once again be road-tripping across the eastern Arizona desert traveling from Phoenix down to Thatcher. 15 years ago, Matt and I were college roommates while attending Eastern Arizona College and we would often take weekend trips to Phoenix but its been a long time since we loaded up on gas and let the Alpine blast down Highway 60!

What brings us back to Thatcher you ask? We have been asked to speak at the AZSBDC event, hosted by our junior college alma mater (Eastern Arizona College), to discuss “Secrets to Converting Customers Using Social Media” and “Leveraging the Power of SEO for Your Local Business”.

You can read the full press release here — http://www.prweb.com/releases/internet-marketing-firm/dream-systems-media/prweb9270137.htm

David Mink and Matt Siltala
David Mink and Matt Siltala back in EAC College Days (best pic I could find of the two of us)


DSM at Search Conferences and Other Speaking Engagements

David Mink
David Mink

We always enjoy the opportunity to share our marketing experience, knowledge and tips with others at search marketing conferences and networking events across the country. Recently, we have been pretty busy doing just that.  Here are just a few updates:

David Mink, one of DSM’s founding partners was asked to serve on the founding board of directors for www.slcsem.org.  David is handling all of the legal “to do’s” that come with setting up a non profit organization.  David will also be heading back to Las Vegas for PubCon 2011 to once again speak on the “Legal Issues of Domain Names and Trademarks” panel with fellow attorney Clarke Walton.

Mat Siltala will be joining David at PubCon to speak on several panels including Foursquare & Gowalla – Geo Location MarketingInteractive Site Reviews: Focus Brand & Reputation Management and Competitive Intelligence – Tools and Tactics.

Dream Systems Media also became a “dinner sponsor” for Epic Dinner  Pubcon Vegas 2011, and is really looking forward to that huge event… within the bigger event (PubCon) and the opportunity to connect with even more amazing individuals in our industry!

Andrew Melchior, our other founding partner made a trip down to Tucson, Arizona to help Local First Arizona present to a number of businesses on “local search” marketing strategies.

Matt Siltala
Matt Siltala

The whole crew will be heading to  PubCon Paradise 2012 In Honolulu Hawaii where Mat has been asked to speak & moderate a variety of panels.

All in all, lots of skymiles, meeting with old and new friends and learning from some of the brightest minds in the game.

My WPN Interview – The FTC’s New Internet Endoresement Guidelines

Back in February I was asked to sit down with Mike McDonald of WebproNews to discuss the FTC’s new Internet endorsement guidelines. We also got into some of the new state “privacy laws” being passed (by Connecticut, Massachusetts, and Nevada) requiring encryption of sensitive personal data and more informative privacy policies.

I haven’t heard anything from the crew at WPN  since our interview, but woke up today to a picture text message from Mat Siltala today of my face on the video homepage of WPN (see http://videos.webpronews.com/).  Thanks Mat!

David Mink

It appears that the production crew has added in some ancillary video and written a nice summary of our  interview. Feel free to check it out – David Mink on FTC Guidelines!

Watch the video here:

Dream Systems Media SMX West 2010 Speaking Schedule

I am speaking at SMX West

A couple of us from Dream Systems Media will be speaking at SMX West, and we are pretty excited about it.  Myself and David Mink are going to be speaking on a combined total of 4 panels.  They are some awesome subjects with some even cooler speakers!  Here is a run down of our speaking schedule.  We are very excited to be speaking with some of these other awesome speakers!  We are also very thankful that our 3rd team member Andy Melchior will be holding down the DSM fort for us while we are gone!

Matt Siltala speaking schedule:

Local & Mobile Search Track

Mobile Search Apps & Opportunities – Away from your computer, but need to search for something? There’s a smart phone app for that! More than 100,000 for the iPhone, 20,000 and growing for Google’s Android. This session looks at popular search apps on different devices, how they gather data and opportunities they offer to search marketers.

Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence

Q&A Moderator: Will Scott, President, Search Influence


Cindy Krum, CEO, Rank-Mobile
Michael Martin, SEO Director, Resource Nation
Bryson Meunier, Associate Director, Content Solutions, Resolution Media
Matt Siltala, President, Dream Systems Media

Overlooked Opportunities Track

Universal & Blended Search Opportunities – When Google introduced Universal Search in 2007, it sent shockwaves through the search marketing community. The typical reaction: “How can my optimized content rank when local, news, video and images results are pushing it off the SERPs” The simple answer is to optimize multiple types of “web assets” in addition to the text on your web pages, and you’ll often get more exposure on search result pages. Though the answer is simple, the SEO techniques to achieve the desired result usually aren’t. This session looks at the state of Universal search today, and how to leverage different types of content to gain maximum advantage.

Moderator: Jennifer Laycock, Social Media Strategist & Editor-in-Chief, Search Engine Guide

Q&A Moderator: Ian Lurie, CEO, Portent Interactive


Eric Papczun, Vice President of Client Services, Performics
Matt Siltala, President, Dream Systems Media
Jiyan Wei, Director of Product Management, PRWeb

Social Media Track

60 Minutes Per Day For Social Media Success – Got a small staff? Just don’t have a lot of time? This session looks at how to succeed with social media marketing by spending an hour per day — or less! Tools and techniques to keep you from feeling swamped in the social media quagmire.

Moderator: Jennifer Laycock, Social Media Strategist & Editor-in-Chief, Search Engine Guide

Q&A Moderator: Will Scott, President, Search Influence


Jennifer Laycock, Social Media Strategist & Editor-in-Chief, Search Engine Guide
Matt Siltala, President, Dream Systems Media
Chris Winfield, President, 10e20

Dave Mink Speaking Schedule:

Moderator: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget

Q&A Moderator: Chris Silver Smith, Director of Optimization Strategies, KeyRelevance


Eric Goldman, Professor, Santa Clara University School of Law
David Mink, Chief Legal Counsel, Dream Systems Media
David Naffziger, CEO, BrandVerity
Debra Northart, Director, Special Projects/Marketing, WebVisible, Inc.

Our David Mink Has Been SMX Advanced Bannerized

I just had to take a snapshot of this picture and share it because I thought it was cool. Our very own David Mink‘s likeness is being used on the banners pitching SMX Advanced next month in Seattle. I have seen the banners for a while now, but it only hit me today that the guy in the snapshot was David! I think that’s pretty cool! This picture was taken at SMX West 2009 (which Dave and I spoke at), and I am pretty sure that another one of DSM’s crew took the picture.   Greg Lindblom in fact (lostbro1 on Twitter) was the guy responsible for the picture and apparently SMX took the image off my Flickr feed. So the question is, where is the credit/link love for Greg? I guess this will have to do! Nice picture Greg! Now only if we were actually speaking at SMX advanced … haha

Our Own David Mink on SMX Advanced Banners
Our Own David Mink on SMX Advanced Banners

David Mink Speaking At SMX West 2009

Hear David Mink Speak At SMX West

For those of you who are still thinking about maybe going to SMX West 2009, it’s not to late. You can still save $200 if you are planning on attending SMX West 2009 Feb. 10 – 12. The deadline for saving is midnight tonight, 1/9 (just a couple hours away so hurry).

In addition to encouraging your attendance because I’ll be speaking at the event, I wanted to take this opportunity to congratulate my partner, and friend, David Mink on getting asked to speak at SMX West as well. Among the many other things that David does for Dream Systems, he is also our Chief Legal Officer here at Dream Systems Media and a dang good Internet marketer. He has been working in the field of internet marketing since starting his own ecommerce business back in 2000, and he is a licensed attorney in the State of Utah and one of the smartest guys I know.

David will be speaking on Day 2, Wed. 2/11 at 10:30 am. Here is the description of the session he will be speaking in:

Legally Speaking: Recent Legal News About Search – What’s up with legal issues and search engines? That’s what this session is about – filling you in on the always changing developments. From click fraud to copyright to privacy, this session will hit all the major areas that are seeing legal action. Sit back – court is in session!

Here you can find further details, including the speaking bio for David Mink. Good Luck Dave!

Google execs face defamation charges

Apparently an Italian prosecutor has ordered 4 Google Executives to appear in a court in Milan, Italy to face defamation charges. The charges stem from a cell phone video, posted to Google, of 4 Italian high-school males taunting another young Italian male with down syndrome. The charges were brought by an Italian down syndrome advocacy group called Vividown and the kid’s father.

Defamation is defined as the act of injuring another’s reputation by any slanderous communication, written or oral.

The legal question here is: Can a party (like Google) be punished for the way its site is used by third parties?

In the United States the answer is probably not. Under 47 U.S.C. sec. 230(c)(1) (CDA Sec. 230): “No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.” This provision is generally interpreted by U.S. Courts to provide protection against defamation claims made against ISPs.

But this is Italy, and I really don’t have a clue how they generally rule on issues like this one!

Who is David Mink

My name is David Mink and my Internet business background dates back to the year 2000 when I took a job as an “e commerce hotline” advisor for a company my Uncle worked at. About 60 days later I was convinced that I could start an Internet business. So, I did. My entrepreneurial ventures have paid my way through my undergraduate studies and then law school.

At DSM I wear the hat of “Chief Legal Officer” and thoroughly enjoy posting on Internet Legal topics involving trademarks, domain names, copyrights, privacy issues, etc.

If you have suggestions for topics you would like to read more about please email me at dmink (at) dreamsystemsmedia (dot) com. Please note that I cannot answer questions relating to specific fact situations because…


my posts are NOT LEGAL ADVICE. Please read our Legal Disclaimer page.

However, I am happy to discuss news and events!