Tag Archives: Social Media Marketing

Are You Optimizing Your Facebook Ad Campaign Structure?

It is now fast and easy with Power Editor to create Facebook ad campaigns, ad sets and ads. At no time with FB has it been easier to create and manage campaigns! As FB continues to improve their ad platform we are the beneficiaries. With the new ad structure and Power Editor there is no reason why […]

KitchenAid Whips Up a Good Social Media Crisis Response

Last week, while the Presidential candidates were duking it out on stage in Colorado, another battle was waging behind the scenes on Twitter. During the debate, President Obama attempted to rebut Romney’s healthcare voucher program by analogizing a story from his dear, sweet grandmother’s life. Immediately, amongst the many people exercising their free speech rights […]

Facebook Gives the FTC an Earful on Privacy

Privacy issues are all the rage lately when it comes to social media use on both a personal and professional level. Yet another issue has reared its head against Facebook. The Federal Trade Commission (FTC) recently published a notice to seek public comments on proposed modifications to the Children’s Online Privacy Protection Rule (aka the […]

Viral Marketing Ideas For Physician Offices

During SMX West 2009 Andy did a great job live blogging the sessions he attended, and a comment came through on one of the posts he did asking for ideas, or “out-of-the-box” marketing tactics that could work for physicians offices: Creative Marketing Tactics for Physician Offices?  I would like to know of any creative “out-of-the-box” […]

You Can’t Play Until Your Room Is Clean

I have been reading so much lately about social media in 2009, and how everybody thinks the rules are changing. I have to throw in my two cents because I think most of this talk (and what I read) is garbage! IMO, social media can easily be summed up by this one statement – If […]

Here Is Why You MUST Have A Facebook Page

I have a neighbor that is an amazing web developer and is so immersed in what he does, that until recently (after chatting with me) I rarely saw him do anything with social networks.  A few months ago I got him on Twitter, taught him the ropes, and he experienced immediate power and success with […]

Call It Whatever You Want But Does It Make You Money?

This week alone I have read at least 5 different articles talking about so-called social media experts, and if you can really call yourself a social media expert in such a new field.  Only one of these articles I read made a point worth mentioning here, and that was Michael Gray who pointed out: So […]

How To Use Social Media Offline

A couple days ago I got some new business cards in the mail, and I am really pleased with how they turned out.  Business cards have been a form of offline marketing for as long as any of you can probably remember, but as I was designing my new ones I really wanted to find […]

9 Social Media Questions Answered By Cameron Olthuis

I appreciate my good bud Cameron Olthuis taking the time to answer some questions about social media that many of my readers have either sent me via email, or are always asking me.  Also, this is a great opportunity for me to ask an expert some of the social media questions that have been on […]

Do Not Fear The Social In Social Media

The Social Fear: When I am teaching clients (or consulting new to Internet business owners) about social media, and starting to dive deeper into social media marketing with them, the very first thing I try to help them understand is the “social” side of it.  If you are not able to be social with individuals, […]