Social Media Monitoring – Killed the #SocialMedia Star

Social Media Score… What does it meeaaan?

Social Media Score... What does it meeaaan?
Disclaimer: This image is a fake. Not to be taken seriously.

Social Media meets SEM

Internet Marketers are competitive by nature. Clearly if you are wanting to rank 1st on the search engine you have to compete.  SEO’s wish to rule the Social Media world as well. Why? Traffic equals money. Going viral can mean a lot of traffic and a lot of money.  To those that want to profit from the online world they must find ways to slice and dice data to see what activities carry a monetary value. So what do these SEO minded people do? They create measurement and scoring to see how well they do in the Social Media arena. Attach a game to it, make it fun, and gamble a bit.

Does your local market carry a good audience for Social Media?

Check it out, right now you can go find which U.S. cities are the most social media savvy. Social Media Rankings .

And apparently:

“The average New Yorker has nearly twice as many total friends across all social networking sites as business people in Houston.

Also noted that Phoenix ranks #5 for Twitter use. Props to the home town. …. and #9 for being the rudest city in the US. It is unclear if those are related. Cool survey. Great info. But don’t let over analyzing your potential to make a buck off someone make you a jerk. Looking at people as dollar signs makes you a soulless individual. Granted if you are a marketer you have to be honest about marketing value. And yes there is value to marketing via social media.

Your Pout Score:

Perhaps this is a bit cynical, but what does a social media score really mean? Is that a pat on the back because you have impressed a computer program? If you want to beat yet another computer game then go download angry birds. Your true reach?… Does that count the number of DMs that run through twitter? Entire conversations happen on twitter behind closed doors. Granted, it is cool to put a ticker on how far your voice travels. But are you twittering just to get noticed? Are you gaming for influence? What happened to just keeping it real? Clearly extremes in either direction are bad.

What’s your take?

Do social media scoring systems destroy the social media platform or do they help people realize “hey, I am a big doofus so I need to chill on the twitter-thon”?