I had a dream conversation with a new client today. I often don’t hear the results of my client’s success or lack thereof. To be honest I didn’t expect this one. The business owner lives out of the country. When we announced programming classes he held in the US. I knew that he didn’t get a lot of response.
I wrote a press release and even though no one came to the classes, people found him.
Here’s a bit from the conversation:
Client: We’ve developed a second class following the success of the first one so I want to announce it.
Me: Was the first class successful?
Me: tell me about it…what made it so good?
Client: 70K worth of business
Me: and how did they find out about the class?
Client: They found out via OUR press release!
I was a bit surprised! My new press release book is out and it has the techniques I’ve used to help clients like this. I’m especially loving 247-pressrelease and as always PRWeb (depending on the level of service you want/need).
I quote Dream Systems Media’s own Mat Siltala on the book cover (he’s a famous speaker and social media ninja 😉 :
“When you finally understand the power of press, and what it does for branding, reputation, link building, traffic and conversions for your business, it will be all you think about. Gaining links to your site via a press release is one of the most powerful forms of link building today. SEO is all about content and links. The more trust and authority you have, the more links. How do you get more trust and authority when you are brand new? You create it yourself, by getting the word out about yourself (via press of course). But its not just for new web sites. I have been marketing online businesses for over a decade, and marketing with press is still one of the main strategies I still use after all these years!”
I’m now a Kindle addict and if you are too, you can also get the press release book on the Kindle. Stay tuned for a book contest.