Google tweaking their Ads section once again:
Google is testing new text above their sponsored ads. The search terms are now placed in the ad area. The above is a screen shot of Google’s yellow ad section above the organics. Highlighted is the text with the search terms “Fountain Hills pest control“. Previous versions have included simple text like “ads” or “sponsors”. This is the first time Google has included the search term.
Previous Versions:
- Google Ads and Conversion Rate Optimization
They have tested a few different things in their ad space. Above is an image when Google used the pinkish background for ads, they also included the little triangle, and the title “Sponsored Links”.
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Above is Google testing pulling the Ad description from the page the ad points to. Note yellow background and text that calls the section “Ad”.
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Today’s Version:
Do you Think the text encourages more Ad Clicks?
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This is old, a couple years back at least.
@Alex If that is the case I’d love to see some screen shots as we have never seen it on this scale before.
@Alex I had noticed this before. I thought that I could have missed it but the few people I went to said it was new. I couldn’t find any blog posts mentioning it. Where they testing it a year ago? It seems to be live everywhere now, not just a test feature.
Ad text does not encourage for more clicks but its says itself that “I am advertisement.” Google adds ad text so that only genuine users who are actually interested in the ads click it.
@Worli
Interesting concept. This concept could inadvertently increase revenues, not by more clicks but by bringing advertisers more relevant traffic making the traffic more valuable.
Alas, I don’t believe that is what they are aiming for. I believe that the more they parrot the request and add back in the terms searched the more the user will trust the results.
It seems like that Wordonthewire is going to provide some serious competition to the look for engines like Google & Bing! It is out-coming these look for web page look for engine optimization with a mix of fun & research! Excellent post!
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