07
Feb
Feb
Advertisers are scrambling to understand Enhanced Campaigns and get their campaigns in order for the fundamental shift in how Adwords is managed. We’ve compiled a list of as many sites as we know of that are reporting on this change. We will be reading and re-reading anything we can get our hands on to understand the changes! Hopefully this will be helpful to you too:
Last updated – 4/2/13 – I’ve marked my top 5 most useful posts with ***
From Google Themselves:
- The Official Announcement – Google
- Official Site on Enhanced Campaigns – Google
- Webinar Series on Enhanced Campaigns – Google
- Enhanced Campaigns Upgrade Guide (PDF) – Google
- Enhanced Campaigns for Display – Google
- Enhanced Campaigns Upgrade Guide (PDF) – Google ***
- Google Adwords Enhanced Campaigns: The Good, Bad & Uncool – Search Engine Watch – Alistair Dent
- Google Announces Big Changes to Mobile Ad Campaign Management – WordStream – Larry Kim
- PPC Chat: Enhanced Pay Per Click Campaigns Streamcap – #PPCChat
- Key Takeaways You Need to Know About Adwords Enhanced Campaigns – Exclusive Concepts – Matt Umbro
- Enhanced Campaigns: The New Bidding Challenges and Opportunities – RKG – George Michie ***
- Using Mobile Keyword URL’s in Enhanced Campaigns – PPC Epiphany – Martin Roettgerding
- EC and The Need For a Proper Landing Page Structure – DAC Group – Amy Bishop
- Fine-Tuning Bid Modifiers With Enhanced Campaigns – PPC Hero – Kayla Kurtz
- EC: Product Listing Ads Now on Smartphones – Search Engine Land – Ginny Marvin
- Context is King… Or at Least Duke – Rimm-Kaufman Group – George Michie
- EC: New Bidding Tools Announced – Search Engine Land – Ginny Marvin
- How Enhanced Campaigns May Affect Your Analytics – Search Engine Land – Benny Blum ***
- Geographic Targeting in an Enhanced Campaign World – Search Engine Land – Brad Geddes ***
- EC: Offer Extensions & Location Targeting Explained – Search Engine Land – Ginny Marvin
- Workarounds to Make Enhanced Campaigns More Flexible – Search Engine Land – Frederick Vallaeys
- Adwords Launches New Keyword Bulk Upload Feature – Search Engine Land – Ginny Marvin
- Upgraded Extensions – Search Engine Journal – Jason Bruggemann
- Should You Upgrade To AdWords Enhanced Campaigns – Search Engine Land – Brad Geddes ***
- Google Enhanced Campaigns and Bid Vectors: Switch Now or Later? – ClickZ – Kevin Lee
- Google Announces Big Changes to Mobile Ad Campaign Management – WordStream – Larry Kim
- Adwords Enhanced Campaigns: How Can I Protest Something I Haven’t Yet Used? – Traffick.com – Andrew Goodman
- Here’s The Real Reason Google Changed Its Mobile Search Rules – Business Insider – Jim Edwards
- Enhanced Campaign Silver Linings: Geo Targeting – PPC Hero – Amanda Westbrook
- It’s Change and It’s For the Better With Google AdWords Enhanced Campaigns – Spyder Trap – Nate Knox
- Listen Up Google: Here are My Demands – Fathom – Brittany Amato
- Why Enhanced Campaigns Aren’t Really An Upgrade Or Improvement – Search Engine Land – Neil Sorenson
- Is Google Getting Ready to Change the Ad Rules Again – BlueGlass – Richard Zwicky
- Google Enhanced Campaigns | Don’t Believe the Hype – Zen Search Marketing – Jeff Loquist
- Petition to “Provide more advertiser options” with Enhanced Campaigns – Change.org – Neil Sorenson
- Fury at Google: Advertisers Say New Search Rules Are “Stealing” From Them – Business Insider – Jim Edwards
- Are Tablets Mobile Devices? How Will Google’s Changes in AdWords Impact Advertisers – Adobe – Bill Mungovan
- Enhanced Campaigns for Mobiles: Why the AdWords world as we know it is going to End – Passion Digital
- Google Adwords Enhanced Campaigns: The Good, Bad & Uncool – Search Engine Watch – Alistair Dent
- Google’s Enhanced Campaigns Inspire Love, Hate and Hope for The Next Version – Search Engine Land – Pamela Parker
- First Reaction to AdWords Enhanced Campaigns – SEER Interactive – Aaron Levy
- Google Enhanced Campaigns: A Flawed Step in the Right Direction – RimmKaufman.com – Mark Ballard
- In Big Shift Google Aims to Boost Mobile Ad Campaigns and Revenues – Forbes – Robert Hof
- Google Revamps AdWords in Nod to Mobile Device Explosion – Gigaom – Barb Darrow
- Google Just Blasted Away the Wall Between Desktop and Mobile Ads – Business Insider – Owen Thomas
- The Big Adwords Update: Enhanced Campaigns Puts the Focus on Mobile – Search Engine Land – Ginny Marvin
- Google to Force You To Go Mobile – PPC Hero – Sam Owens
- The Scoop on Enhanced Campaigns (good and bad) – PPC Associates – Susan Waldes
- Google’s “Enhanced” Campaigns”? – Datapop – Alex Dao
- Google Revamps Adwords in Bid to Boost Mobile Ad Revenue – Ad Age – Cotton Delo
- Enhanced Campaigns Storified – Storify – Katie Saxon
- Google Upgrade is a Tidal Wave for Advertisers – Wired – Ryan Tate
- Google Adwords Enhanced Campaigns Roll Out – How Does This Affect Your Adspend – Three Deep Marketing – Jeff Sauer
- Google Adwords Enhanced Campaigns: What You Need to Know – Righteous Marketing – Nathan Sansby
- The Great Enhanced Campaigns War of 2013: The Surprising Winner – ClickZ – Andrew Goodman
Great roundup Luke!
Amazing collection of resources! Cheers Luke!
Thanks @twitter-21670911:disqus, @ecacfb5b193c150950b1600288dbbdf8:disqus, and @twitter-6112042:disqus. Links have been added!
Nice job Luke!
Here is another one from Three Deep Marketing – http://www.threedeepmarketing.com/2013/02/14/google-adwords-enhanced-campaigns/
Thanks! I’ve added it.
Hey luke!!! thanks for sharing….It really worth and value able for us.
Interesting news . It would be great if you can provide more
details about it. Thanks you
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