07
Feb
Feb
Advertisers are scrambling to understand Enhanced Campaigns and get their campaigns in order for the fundamental shift in how Adwords is managed. We’ve compiled a list of as many sites as we know of that are reporting on this change. We will be reading and re-reading anything we can get our hands on to understand the changes! Hopefully this will be helpful to you too:
Last updated – 4/2/13 – I’ve marked my top 5 most useful posts with ***
From Google Themselves:
- The Official Announcement – Google
- Official Site on Enhanced Campaigns – Google
- Webinar Series on Enhanced Campaigns – Google
- Enhanced Campaigns Upgrade Guide (PDF) – Google
- Enhanced Campaigns for Display – Google
Articles That Will Best Help You Prepare
- Enhanced Campaigns Upgrade Guide (PDF) – Google ***
- Google Adwords Enhanced Campaigns: The Good, Bad & Uncool – Search Engine Watch – Alistair Dent
- Google Announces Big Changes to Mobile Ad Campaign Management – WordStream – Larry Kim
- PPC Chat: Enhanced Pay Per Click Campaigns Streamcap – #PPCChat
- Key Takeaways You Need to Know About Adwords Enhanced Campaigns – Exclusive Concepts – Matt Umbro
- Enhanced Campaigns: The New Bidding Challenges and Opportunities – RKG – George Michie ***
- Using Mobile Keyword URL’s in Enhanced Campaigns – PPC Epiphany – Martin Roettgerding
- EC and The Need For a Proper Landing Page Structure – DAC Group – Amy Bishop
- Fine-Tuning Bid Modifiers With Enhanced Campaigns – PPC Hero – Kayla Kurtz
- EC: Product Listing Ads Now on Smartphones – Search Engine Land – Ginny Marvin
- Context is King… Or at Least Duke – Rimm-Kaufman Group – George Michie
- EC: New Bidding Tools Announced – Search Engine Land – Ginny Marvin
- How Enhanced Campaigns May Affect Your Analytics – Search Engine Land – Benny Blum ***
- Geographic Targeting in an Enhanced Campaign World – Search Engine Land – Brad Geddes ***
- EC: Offer Extensions & Location Targeting Explained – Search Engine Land – Ginny Marvin
- Workarounds to Make Enhanced Campaigns More Flexible – Search Engine Land – Frederick Vallaeys
- Adwords Launches New Keyword Bulk Upload Feature – Search Engine Land – Ginny Marvin
- Upgraded Extensions – Search Engine Journal – Jason Bruggemann
When to Upgrade to Enhanced Campaigns
- Should You Upgrade To AdWords Enhanced Campaigns – Search Engine Land – Brad Geddes ***
- Google Enhanced Campaigns and Bid Vectors: Switch Now or Later? – ClickZ – Kevin Lee
Enhanced Campaigns – Pros
- Google Announces Big Changes to Mobile Ad Campaign Management – WordStream – Larry Kim
- Adwords Enhanced Campaigns: How Can I Protest Something I Haven’t Yet Used? – Traffick.com – Andrew Goodman
- Here’s The Real Reason Google Changed Its Mobile Search Rules – Business Insider – Jim Edwards
- Enhanced Campaign Silver Linings: Geo Targeting – PPC Hero – Amanda Westbrook
- It’s Change and It’s For the Better With Google AdWords Enhanced Campaigns – Spyder Trap – Nate Knox
Enhanced Campaigns – Cons
- Listen Up Google: Here are My Demands – Fathom – Brittany Amato
- Why Enhanced Campaigns Aren’t Really An Upgrade Or Improvement – Search Engine Land – Neil Sorenson
- Is Google Getting Ready to Change the Ad Rules Again – BlueGlass – Richard Zwicky
- Google Enhanced Campaigns | Don’t Believe the Hype – Zen Search Marketing – Jeff Loquist
- Petition to “Provide more advertiser options” with Enhanced Campaigns – Change.org – Neil Sorenson
- Fury at Google: Advertisers Say New Search Rules Are “Stealing” From Them – Business Insider – Jim Edwards
- Are Tablets Mobile Devices? How Will Google’s Changes in AdWords Impact Advertisers – Adobe – Bill Mungovan
- Enhanced Campaigns for Mobiles: Why the AdWords world as we know it is going to End – Passion Digital
Enhanced Campaigns – Neutral
- Google Adwords Enhanced Campaigns: The Good, Bad & Uncool – Search Engine Watch – Alistair Dent
- Google’s Enhanced Campaigns Inspire Love, Hate and Hope for The Next Version – Search Engine Land – Pamela Parker
- First Reaction to AdWords Enhanced Campaigns – SEER Interactive – Aaron Levy
- Google Enhanced Campaigns: A Flawed Step in the Right Direction – RimmKaufman.com – Mark Ballard
- In Big Shift Google Aims to Boost Mobile Ad Campaigns and Revenues – Forbes – Robert Hof
- Google Revamps AdWords in Nod to Mobile Device Explosion – Gigaom – Barb Darrow
- Google Just Blasted Away the Wall Between Desktop and Mobile Ads – Business Insider – Owen Thomas
- The Big Adwords Update: Enhanced Campaigns Puts the Focus on Mobile – Search Engine Land – Ginny Marvin
- Google to Force You To Go Mobile – PPC Hero – Sam Owens
- The Scoop on Enhanced Campaigns (good and bad) – PPC Associates – Susan Waldes
- Google’s “Enhanced” Campaigns”? – Datapop – Alex Dao
- Google Revamps Adwords in Bid to Boost Mobile Ad Revenue – Ad Age – Cotton Delo
- Enhanced Campaigns Storified – Storify – Katie Saxon
- Google Upgrade is a Tidal Wave for Advertisers – Wired – Ryan Tate
- Google Adwords Enhanced Campaigns Roll Out – How Does This Affect Your Adspend – Three Deep Marketing – Jeff Sauer
- Google Adwords Enhanced Campaigns: What You Need to Know – Righteous Marketing – Nathan Sansby
- The Great Enhanced Campaigns War of 2013: The Surprising Winner – ClickZ – Andrew Goodman
We will be updating this as often as we can so come bookmark and come back later!
If you have any site’s we’ve missed add them in the comments and we’ll add ASAP. Also, if you need a Utah pay per click company that knows Enhanced Campaigns, check us out. 🙂
Great roundup Luke!
Amazing collection of resources! Cheers Luke!
Thanks @twitter-21670911:disqus, @ecacfb5b193c150950b1600288dbbdf8:disqus, and @twitter-6112042:disqus. Links have been added!
Nice job Luke!
Here is another one from Three Deep Marketing – http://www.threedeepmarketing.com/2013/02/14/google-adwords-enhanced-campaigns/
Thanks! I’ve added it.
Hey luke!!! thanks for sharing….It really worth and value able for us.
Interesting news . It would be great if you can provide more
details about it. Thanks you
It’s really a useless conversation to go into the specifics of to fix any particular elements in PPC or landing pages etc…there are so many ins and outs to online marketing nowadays that the most important thing you can do as a business owner is start working with a company that really knows what they are doing, has solid communication, and is able to work with you to make sure key metrics are being measured and more customers are being sold your products at the end of the day. Honestly, this stuff changes every day. Also, are you willing to work hours every day to block the bad keywords, block the bad sites, create and experiment new display banners, and research new keywords? Most business owners burn out trying, I tried to keep up with it for a while, but i ended up calling Simon after one of my friends referred me to have his team setup some remarketing for my shopify store. Doubled my sales in under 90 days. Simon’s number is 219-733-4687, I’m always willing to pass along a referral to someone who takes pride in what they do.
Here’s a question you should be asking yourself about your PPC: Are the correct negatives being added to your account based on empirical analysis, and are precautions being made to make sure these negatives do not conflict with active keywords? As in, are you blocking the bad traffic with negative keywords based on real data? If not, consider what that’s probably costing you in wasted ad spend. Just note that you don’t want to throw in just any variation of keywords into the negative space because you don’t want to create conflicts with the good working keywords. I had Simon help me out with this before. I’m sure he’d be willing to talk to you too if you just give him a ring at 219-733-4687 and tell him you need some help with your PPC campaigns.