Tuesday morning I had the opportunity to meet with a company regarding providing search engine optimization services to them. This is a company that is on the verge of being an Inc. 500 company and I was meeting with the CEO, VP of Marketing, and VP of Development. About 45 min. into the meeting the […]
Author Archives: Andrew Melchior
If you’re at all like me, nothing can be as frustrating as sitting through a meeting that should have only taken about 20 min., but is still going after an hour. I really find that meetings can be one of the easiest places to waste time so I thought I should rant about this for […]
I cannot tell you how often I hear people tell me that they have this idea of something they want to start selling online through a website, but just don’t know where to start and where to get the product. Just about 2 hours ago I was eating lunch with an Aunt of mine and […]
The other day I was talking with a friend about common methods used to create a good viral campaign via written or rich media. We started talking about some of our favorite videos on YouTube, etc. and ended up spending an hour watching all kinds of funny, inspirational viral media. This got me thinking about […]
I have been spending a lot of time lately trying to juggle business and family time with the upcoming holiday’s, as I’m sure many of you business owners are doing as well. I’m not going away this year, so being at home and being a business owner, and a workaholic means I need to set […]
It amazes me how often when talking to a client (or potential client) and asking the questions, what analytics program are you using? can I get access to your reports? and what do you think are your top 5 strongest converting keywords?, I get the deer in the headlights stare. Most of them cannot respond […]
For those of you that are looking for a definition read this just below. If you want to see the top 10 viral ads of 2008, skip to the bottom… Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing […]
This is a question I get asked all the time. Today I was doing a webinar with about 40 people and I was talking with the group about strategies you can use to source products, the only problem was most of them were more interested in me telling them what to sell as compared to […]
This holiday season a lot of etailers are counting on seeing huge traffic and revenue via shopping networks such as shopping.com, shopzilla.com, smarter.com, and the like. The problem is that most small businesses don’t have a clue how to really use these networks to sell their products, and have even less ability at getting their […]