Author Archives: Andrew Melchior

Just Say When, Not If. Making It Happen When Selling.

Tuesday morning I had the opportunity to meet with a company regarding providing search engine optimization services to them. This is a company that is on the verge of being an Inc. 500 company and I was meeting with the CEO, VP of Marketing, and VP of Development. About 45 min. into the meeting the […]

Creating a Viral Marketing Campaign

The other day I was talking with a friend about common methods used to create a good viral campaign via written or rich media. We started talking about some of our favorite videos on YouTube, etc. and ended up spending an hour watching all kinds of funny, inspirational viral media. This got me thinking about […]

How to be a Business Owner and Enjoy the Holidays

I have been spending a lot of time lately trying to juggle business and family time with the upcoming holiday’s, as I’m sure many of you business owners are doing as well.  I’m not going away this year, so being at home and being a business owner, and a workaholic means I need to set […]

The Right Web Analytics for the Right Price

It amazes me how often when talking to a client (or potential client) and asking the questions, what analytics program are you using? can I get access to your reports? and what do you think are your top 5 strongest converting keywords?, I get the deer in the headlights stare. Most of them cannot respond […]

What is Viral Marketing? Top 10 Viral Ads of 2008

For those of you that are looking for a definition read this just below.  If you want to see the top 10 viral ads of 2008, skip to the bottom… Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing […]

8 Steps to Ranking Domination in Shopping Networks

This holiday season a lot of etailers are counting on seeing huge traffic and revenue via shopping networks such as,,, and the like. The problem is that most small businesses don’t have a clue how to really use these networks to sell their products, and have even less ability at getting their […]