Marketing automation is growing in popularity. Industry executives are noticing the benefits of marketing automation and it isn’t difficult to see why. With the demand for relevant content rising, there has never been a better time for marketing departments to invest in marketing automation software. In a recent survey conducted by EmailMonday and Liana Technologies, […]
Are you using your marketing automation software to its fullest capacity? If there is one thing that businesses need to understand before diving head first into the world of marketing automation, it is this: integrating a marketing automation software that is not treated as a “set it and forget it” strategy. Simply turning on […]
No Slowdown in the Digital World It’s an exciting time to be alive in the marketing world. More glass ceilings of industry are broken every day, innovation has never been more prevalent, and with the new year coming in hot, the overarching goal is to keep the momentum going. With Q1 underway and a clean […]
Twenty years ago the marketing trend was email marketing. Ten years ago the trend was social media. Five years ago, marketers learned the power of video marketing. In the marketing industry today, the new trend is marketing automation. The newest marketing tool is here and predicted to be valued at over $7 billion by the […]
