How often do you take a step back and look at your daily habits? How often do you get a peak into the daily habits of some of the brightest PPC experts out there?! Well, I was curious what other PPC experts do that make them so successful so I asked them a simple question… what is […]
I started my PPC career in a poorly lit, musty basement in Rexburg, Idaho. I was a student at Brigham Young University-Idaho and Stu Draper took a chance on a kid that knew nothing, but was hungry to learn and make a name for himself. We were happy to have our own space—which happened to […]
If you’ve managed multiple PPC accounts you understand how difficult it can be to be creative in your ad copy and turn the CTR (and CPA) needle! I’ve been in that boat many times and for the last few days have been compiling strategies and tactics to avoid this in preparation for an upcoming webinar […]
When significant changes in the PPC world have happened I’ve created resources to keep track of the announcements, opinions and results. Think Enhanced Campaigns and Adwords (Not Provided). The recent change that the right side ads on Adwords would be discontinued feels like one of those significant industry moments. So, to keep track of the impact […]
Utah has earned the nickname “Silicon Slopes” because of the impressive growth of companies in the technology and life sciences sector. Business is booming in Utah and yesterday the 100 fastest growing companies were presented by the MountainWest Capital Network (MWCN). The Avalaunch Media team was honored to be named #42 on this list!! Naturally, we had […]
Mark your calendars. March 3-5 the Avalaunch-ers will be at SMX West in San Jose California! This event will be particularly exciting for me as this is my first time speaking at SMX West! Hopefully it won’t be my last… If people like MacGyver then they’ll love my presentation. He may or may not be […]
If you missed Pubcon earlier this month then I feel bad for you son. You got 99 problems but finding out what happened there isn’t one. That’s because 9 experts agreed to share their top two insights from Pubcon! That’s right, one epic post with all the best of Pubcon material. If you want more […]
Google just announced that they will be enabling “local number call forwarding” for advertisers starting in early November 2014. This is great news, and puts Adwords one step closer to my call extensions dream. Let me quickly tell you what the new update means for call extensions and then go into what I think the […]
Lead generation using PPC is complicated. From offers, to Adwords, to landing pages, to lead quality, there are myriad of ways to mis-step and miss the mark. So what makes lead-gen campaigns effective? What’s the biggest mistake that you could make? I asked 22 of the top Pay Per Click experts those two questions and compiled […]
Advertisers are scrambling to understand the new announcement that Google will be “removing the query from the referer on ad clicks originating from SSL searches on Google.com,” according to Paul Feng, the Adwords Product Management Director. But what does it all mean? Probably not what you think. Here’s my round up of all announcements, opinions, […]
