Author Archives: Matt Siltala

The Complete History of Social Media

Ask people to do a word association exercise with the term social media and you will likely be bombarded with a slew of “Facebook, Twitter, and Pinterest” responses.  Of course, those are currently the three hottest social media sites on the planet, but surprisingly the history of social media goes back hundreds or even thousands […]

Utah Air Pollution: A Public Health Emergency

Winter pollution is becoming a blight to the beehive state. Utah’s dirty air threatens the incredible recreation and tourism that Utah is known for, as well as the health of its relatively young, healthy population. According to a story on KSL.com Utah’s Wasatch Front ranks as one of the worst parts of the country for short-term particle pollution but […]

Growing Your Brand With Pinterest – My SearchFest 2013 Presentation

First of all, SearchFest 2013 was an amazing event.  If you have never been to one, (this was my first) I HIGHLY recommend going.  The venue was fantastic and the content was even better.  I have never been to Portland before, and it what a great town it was!  I even got to try some […]

Pinterest Image Optimization

On February 22 this year, Matt Siltala spoke on Pinterest (Growing your Brand with Pinterest Marketing) at SearchFest 2013 in Portland. The presentation was a huge success and provided the attendees with loads of executable information for their businesses. When Matt was first putting together his presentation he asked me if there was any updates […]

Don’t let Google catch you with your website’s pants down

I came across this website (pictured below) today while looking for a local business to help with a pool issue I am having. I wanted to give them my money, I wanted to pay them and become a loyal customer, but could never do so after what I saw. This problem goes way beyond this […]

Don’t do this, do that, with local landing pages

I thought I would share something with you that my wife (who is the perfect example of the target local audience in this example) shared with me the other day. I do my best to pay attention to the things that she gripes about with websites, especially local ones. I love the local market, and […]