Author Archives: Matt Siltala

Luke Alley Shares PPC Landing Page Secrets [Video Clip and Slide Deck]

Last night I had the pleasure of watching our very own director of PPC, Luke Alley present “Ways to Make Money with PPC” as well as how to avoid losing money with it.  This event took place at Eastern Arizona College for the small business owners of the Thatcher, Safford and Gila Valley Arizona area.  I […]

Get Siri’ous About Yelp

I will be diving deeper into Siri Optimization during my SMX East 2012 Local U presentation in a little less than two weeks from now on October 1st, but here is something to think about.  With the new iOS 6, Siri and Yelp are about as integrated as you can get.  Yelp was all giddy […]

A Quick Look Into My Pubcon Vegas 2012 Presentations and Panels

I don’t know about the rest of the Internet marketing and search community, but I am super excited for Pubcon Vegas 2012!  It is crazy how it is just around the corner too – check your calendars Oct 15th isn’t that far away.  I will be presenting on a couple panels and moderating one this […]

Dream Systems Media has become Avalaunch Media

Dream Systems Media has become Avalaunch Media, and I am very excited to introduce all of you to a new company that boasts a fantastic team of content marketing experts, witty writers, world-class designers, social media geeks, and pay per click marketing pros — Meet the Avalaunchers. The Story I’ve been a website marketer for over […]

Google Properties vs Not Google Properties in the Local SERPs

It is pretty clear that Google wants you to stay on Google.  I miss the days of doing a search for something local and actually finding it with one click.   You know the whole movement to shop local & avoid big brands and get back to main street?  This really makes me wanna start […]

What the Google+ and Google Places Merge Means To You

*Disclaimer – If you absolutely must tinker with your Google+ Local page right now – check out this little write up. I think we should all hold tight for a while to see what happens while a lot of the kinks are worked out so things don’t get really screwy. Anyway, if you are one […]