Author Archives: Thomas Ballentyne

Did Google Axe the Blog Vertical from the Menu?

Google is always full of surprises. And here is their latest trick… Google has opted to take the less is more approach with their menu options. Logically more searches for applications will help them push more google app sells. But wait… where is that awesome search tool for scanning blogs??? Apparently google thinks blogs should […]

Recent and Upcoming Changes to Yelp

Yelp is changing their website, they no longer have a review filter!!! Okay, before I get hate mail about false headlines, they are no longer calling it a review filter. It is now the “Recommendation Software“. And honestly, this new “Recommendation Software” is as much of a let down as my header. But before this […]

When Did the Google Review Stars Return to Local Search?

James Hansen sent me an email the other day asking “When did the stars return to local search?” Attached was a screen shot from a search done that very day: While helping Mark Derrico, a local Chandler Insurance company with their online marketing, James had stumbled upon the lost gold stars treasure of local search! […]

“Ads related to” New Google Ad Space Text

Google tweaking their Ads section once again: Google is testing new text above their sponsored ads. The search terms are now placed in the ad area. The above is a screen shot of Google’s yellow ad section above the organics. Highlighted is the text with the search terms “Fountain Hills pest control“. Previous versions have […]

Facebook’s New Layout Changes Ad Space

Facebook’s new timeline layout changes the ad space as follows: Old Facebook Profile Ads New Slimmer Facebook Profile Ads  Compare the Same Facebook Ad Side by Side Differences in Facebook Ads While the ad sizes are not exact, the widths are fairly accurate. The new ad is slimmer, at about 128 pixels. The image sizes […]

How much of a Pie Chart Looks Like Pac-Man per Matt Cutts?

  A lesson in Repurposing Content – I heard an English teacher once say that “Every modern love story is a copy of Shakespeare.” She used Westside Story as an extreme example, stolen from Romeo and Juliet. She went on to challenge us to find a theme that Shakespeare did not cover. But there are […]

Update: Google Local Mixed Results Hit the Blender

Well there have been a bunch of busy bees in the Google local search hive. Local has been under the knife a few times. From reset data, to cool visual effects. These are today’s changes in Google’s local blended results. The New Gray Google Map Marker Less intrusive, less eye catching, more interactive. Rolling over […]

TLD .XXX Reputation Management Nightmare?

TDL .XXX was announced earlier this year and is now in full swing. Here is the Pre-Registration Schedule   Sunrise: Available September 7 — October 28, 2011 Registration Requires Trademarked Name. Sunrise AD: Available September 7 — October 28, 2011 Registration Requires registered like domain name. Sunrise B: Available September 7 — October 28, 2011 […]

Google Offers Live in Portland & New York Is Next

Google Offers Quick Facts: How is it Promoted? • Email to Subscribers • Google shopper app. • Google network Businesses can Limit the offer: • Limit how many offers sold • Limit Redeemable by date • Limit on Areas Serviced* • Limit Uses Per Customer *important for pest control guys Offer runs for a 24 […]

Google Adwords Will Be Removing Position Preference

Google Adwords will be removing position preference. The feature has already been disabled. But for those that would be grandfathered in, they are removing this option entirely come May 2011. This announcement came via a message within the Adwords. Announcement: Retiring the position preference setting In early May, we’ll be removing the option to set […]