The Challenge
Before 2for1 partnered with Avalaunch Media, they hadn’t previously done any kind of PR outreach, nor did they have much of a social media presence or an SEO strategy to help their site. Our challenge was to help the company formulate and kick off its marketing efforts from the ground up.
Considering the current economic climate caused by the coronavirus and Utah people’s strong desire to support local restaurants, a PR approach could be the ideal way to position 2for1 for success. Our goal was to expand the client’s overall digital footprint by helping them earn ideal PR placements around Utah that would feature their Utah Restaurant Resurgence initiative. This would provide Utahns the means they wanted to support local eateries — and they’d even get free food for doing so!