Communicate value proposition. Ski Utah was looking for a comprehensive infographic to communicate why Utah really has “the greatest snow on earth”. They wanted something simple yet powerful to visualize facts and stats about Utah snow such as quality, quantity, resort accessibility, number of ski lifts, skiable acres, etc.


Content that Educates. The Avalaunch Media team scoured the Ski Utah website and other ski industry publications to gather research that supported why Utah lives up to the tagline “the greatest snow on earth”. With the research collected, the team visualized the data and told the story of Utah snow through the Ski Utah brand.


Web Presence. The page is the site’s most popular blog posts with the longest view time of all Ski Utah blog posts. It has been an extremely successful and engaging piece of marketing content. The graphic has helped snow enthusiasts around the world realize why Utah is a must-visit skiing destination.