Pick Up. The Logo Company was looking to increase their company exposure and SEO rankings. They wanted to create compelling content that top-tier publications would engage with.


Evergreen Visual Content. The Avalaunch creative team put together an infographic titled the psychology of color in logo design. Using some of the most iconic global brands they showcased the psychology behind the colors selection in logo design and what emotions it invokes in the viewers.


Deliverable that delivered. The content created had such a great digital impact that it was picked up by several top-tier publications such as The Huffington Post,, Business2Community and Social Media Week. Hundreds of links were generated and thousands of social shares. The infographic has been translated into several different languages, made for print and used as a visual resource in education classes.