Dick Hannah

Industry

  • Car Dealership

+5

DR Increase in 2022

+466

Lifetime Increase in Referring Domains

712

Subscribers Added in 2022

410%

Increase in Watch Time

The Challenge

Scholarlaunch Link Building: Dick Hannah Auto Dealerships wanted to increase their organic traffic and referring domains through Scholarlaunch link building and PR syndication.

Organic Youtube Content: Dick Hannah Auto Dealerships had several YouTube channels with a limited reach and audience. The ask was to develop an audience, produce content that could rank organically on Google SERPs, and increase YouTube engagement and retention metrics.

The Approach

Scholarlaunch Link Building: Avalaunch Media provided the link-building outreach network to provide the local backlinks required to build better domain authority. Targeting schools local to the Pacific Northwest was key to improving DR in a short time.

Organic Youtube Content: Avalaunch Media produced over 100 video SEO briefs to guide the Dick Hannah video production team on topic, keywords, and best practices for powerful organic performance with their videos.

01Research Current Content Environment

02Plan Content to Compete Directly with Market Leaders

03Propagate Content Presence Across Multiple Channels

04Measure Results and Recapitulate

The Results

Scholarlaunch Link Building: Between our local-targeted outreach and Dick Hannah’s PR efforts, we’ve driven tremendous increases in referring domains, which have had a strong impact on growing DR, especially last year, gaining a whopping 5 points!

Organic Youtube Content: Dick Hannah managed to tap into several different audience paths for their organic YouTube performance. The channel continues to grow as they develop new content strategies to target growing audience groups.

We Launch Brands, People, and Purpose

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 801-893-9431.

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 801-893-9431.

We Launch Brands, People, and Purpose