Close up of earth's surface.
EarthX logo.

EarthX Digs Deep to Plant New Roots and Grow

EarthX is an international nonprofit environmental organization focused on environmental education and action. They host conferences, operate a TV network, and work to connect people globally to promote sustainable solutions and encourage action toward a more sustainable future.

Industry

  • Nonprofit Environmental Organization

Services

  • Branding
  • Content Marketing
  • SEO
  • Advertising

40%

Email Open Rates

8,000

New Leads

5,000

Attendees

$1.3

Million in Revenue

The Challenge

In 2019, EarthX experienced great success with their annual conference. However, due to the COVID-19 pandemic, their in-person events were shut down. When EarthX attempted to resume their in-person events in 2022, they had a disappointing turnout. This was a major setback for EarthX, and they knew they needed to take action to ensure their 2023 event succeeded.

The organization’s main goal was to attract new sponsors, exhibitors, and attendees to help build their brand and continue their mission of promoting environmental awareness, education, and sustainability. In order to achieve this, EarthX sought out the expertise of Avalaunch Media to develop and execute a marketing strategy that would help them reach their goals and ensure their 2023 event paid off.

The Approach

Avalaunch Media partnered with EarthX to rebuild momentum and drive attendance, sponsorship, and visibility for their 2023 event. Our strategy combined bold messaging, content-driven campaigns, and data-informed optimization.

01Align on Strategy

We kicked off with a deep discovery process to understand EarthX’s goals, audiences, and past performance. This phase helped us identify high-value messaging opportunities and the best channels to reach new sponsors, exhibitors, and attendees.

02Craft Consistent Messaging

Our team developed powerful, mission-aligned messaging that could be deployed across all marketing channels — from emails to ads to landing pages. Every touchpoint reinforced EarthX’s purpose and positioned the event as a can’t-miss opportunity.

03Launch & Amplify Campaigns

We rolled out targeted email marketing, optimized paid media, and SEO-driven content to drive vendor sign-ups and boost general attendance. Marketing automation tools ensured timely follow-ups and streamlined lead nurturing.

04Test & Optimize

Throughout the campaign, we closely tracked engagement and conversions. We ran A/B tests on creative and messaging, quickly iterating based on performance to maximize ROI and audience impact.
EarthX group at an event.

The Results

We achieved outstanding results in less than 5 months, including:

  • 469 exhibitors at $2,800 per booth
  • A total of $1.3 million in revenue
  • 8,000 leads for the sales team to close for exhibit booths
  • Over 5,000 attendees with a shoestring budget
  • Reduced cost per attendee to just $10

Email marketing was a key aspect of the marketing strategy, and the results were remarkable:

  • Open rates averaging 25% with some over 40% using targeted headlines

Avalaunch Media specializes in digital marketing for non-profit organizations. We’ve worked with hundreds of clients and know how to drive qualified traffic and leads to software companies. If you’d like to discuss your non-profit in more detail, please contact us for a discovery call.

We Launch Brands, People, and Purpose

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 801-893-9431.

Ready to Launch?

Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 801-893-9431.

We Launch Brands, People, and Purpose