Encourage Faith. Jewish Boston, a non-profit Jewish community site was looking for a medium to help encourage young Jewish adults to participate in Passover. They were looking for something to engage millennial Jews where they identify most – social and mobile.
Visualizing the Demographic. The Avalaunch Team created an interactive e-book with rich media features video and audio that could be downloaded as a PDF or accessed through a mobile app.
Involved Engagement. The interactive e-book and mobile app had over 200,000 downloads and the published piece was featured on several top-tier publications such as the New York Times, Bostinno! and Weekly.com