The Challenge
Lead Gen. HP was looking to generate leads for the on-premises IT infrastructure program available to its employees.
Hewlett Packard
The Solution
Repurposing content. The Avalaunch team suggested repurposing a previously designed infographic, with the goal of allowing the viewer to choose the content most applicable to their current IT circumstances.
The Results
Lead Gen, optimized. Avalaunch helped HP generate optimized leads through white paper downloads, phone calls, and web forms. This unique video marketing campaign also provided user-behavior analytics for each video interaction.
Ready to Launch?
Let's make it happen. The next step is simple. Please fill out the form and we'll reach out to schedule a discovery call. Or if you just can't wait to get started, please call us directly at 801-893-9431.
