Lead Gen. HP was looking to generate leads for the on-premises IT infrastructure program available to its employees.
Repurposing content. The Avalaunch team suggested repurposing a previously designed infographic, with the goal of allowing the viewer to choose the content most applicable to their current IT circumstances.
Lead Gen, optimized. Avalaunch helped HP generate optimized leads through white paper downloads, phone calls, and web forms. This unique video marketing campaign also provided user-behavior analytics for each video interaction.