Increase engagement. The VMWare team wanted to increase on-page times for its content marketing pieces and realized that interactive graphics would give them the extra attention they were looking for.
Interactive approach. The Avalaunch team took several of VMware’s core content marketing stories and reproduced them across five interactive info- graphics designed to increase clicks, on-page times, and overall engagement.
Turbocharged trends. The interactive versions of the re-purposed content outperformed the static version in all of the following categories: engage- ment rates, click-through rates, and on-page-time.