The Challenge
One of the nation’s largest and most trusted credit unions partnered with Avalaunch Media to increase their organic traffic on several key product pages. Based on research and conversion data, they had identified critical product pages that would help boost their membership base and revenue if we could drive more organic traffic. These pages included a mortgage calculator page and a loans page that focused on RV and trailer loans.
Historically the organic traffic to these pages was strong and considered as two of their top performing pages, but we believed we could increase the traffic based on our research and total search volume available. The challenge was to take the best performing pages on the site and make it better and take one of the most important calculator pages and compete in a very high difficulty keyword landscape.