Extended reach. Insight Pest Solutions was looking to expand its marketing to include digital marketing – something it had not tried before. The Ava- launch PPC team was asked to perform a 45-day test campaign, competing with two other agencies, in different markets. One of those teams even spe- cialized in Pest Solutions.


Effective communication. Insight Pest Solutions told us calls over form-fills were far more effective in closing the sale. The Avalaunch PPC team designed and implemented a new phone-call driven landing page to roll out on the Insight Pest Solutions site. Our PPC team placed integrated call tracking data into analytics and then passed call data to Adwords for easier optimization. The team also implemented a closed-loop process to track ROI back to cam- paign keywords.


Peak conversion. With this strategy, Insight Pest Solutions realized a 41% conversion rate on peak months. Their ROI increased by 1.86% by the third month and with a unique and strategic landing page design, the client has an average landing page conversion rate of 41.8%.