Park City Performing Arts turned to Avalaunch Media to promote their 2025 Concert on the Slopes summer series, aiming to spend 20% of their budget in the first four weeks. Through a collaborative effort to schedule creative assets in advance, we successfully deployed social media campaigns ahead of the competition.
in Ticket Sales
in Total Media Spend
Increase in ROAS
Park City Institute, the nonprofit behind Park City Performing Arts, focuses on presenting world-class performances and innovative cultural events to engage and inspire the community.
After launching their 2024 Concerts on the Slopes series late in May, they partnered with us to launch earlier in 2025, allocating 20% of their budget within the first four weeks and boosting early momentum for the concert season.
To stay ahead of competing concert series and secure early buzz, our team recommended launching the 2025 Concert on the Slopes campaign in early March of 2025. This goal was centered on a unified strategic approach:
Park City Institute launched its 2025 Concerts on the Slopes campaign ahead of competitors. With a media spend of $15,401, the campaign generated $97,560 in ticket sales, achieving a 6.33x ROAS. In comparison, the same spend in May 2024 yielded a 3.55x ROAS. This strategic approach enabled the Park City Institute to nearly double its ROAS, outpace competitors, and drive strong early-season momentum.
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