Conversion boost. The main goal for the ADP team was to increase lead con- version rates for major product offerings. ADP wanted to widen its sales funnel, optimize the lead-flow, and close more leads. Another goal was to boost brand recognition as a global provider of cloud-based Human Capital Management solutions.


Site optimization. The Avalaunch team changed and modified several key elements to improve site conversion and lead flow. Then we presented the ADP web development team with several ways to take lead-conversion to the next level.


Performance package. Avalaunch implemented the recommended changes for ADP: site, sales funnel, and conversion rates, resulting in increased site performance. We’re also working through optimizing results for all additional areas of the ADP site. This SEO strategy matches technical SEO practices with content marketing.