Launching Organic Traffic Growth



Business Type:
B2B - SaaS

Project Goal:
Increase Organic Traffic

Calabrio is a leading workforce performance software company  that transforms their client contact centers into a fortress of brand guardians that empowers employees and delivers AI-fueled business intelligence across the company.

The Challenge

Calabrio approached our SaaS digital marketing agency with a challenge – they wanted to improve their search engine rankings for competitive keywords that they have been unable to rank for in the past. This is a common issue for many businesses, as competition for top spots on search engine results pages is intense. They had not been able to reach their desired ranking for these keywords in the past. As a result, they sought our expertise in digital marketing to help them overcome this challenge and improve their online visibility. 

The Approach

Our team of experts worked closely with Calabrio to understand their business goals and identify the strategies required to achieve higher rankings for these competitive keywords. 

We helped Calabrio reach their desired keyword ranking goals through the implementation of a content hub strategy. A content hub is a centralized platform that provides high-quality, relevant, and valuable content to its target audience. After conducting extensive keyword research, we determined the critical keywords Calabrio wanted to be known for and to rank in the search engines for. We then consulted the Calabrio team on how do develop out their content hubs centered around these content pillars. In addition, we assisted in the creation of new content to be added to the different pillars. 

4 Pillars of Avalaunch Media PPC Strategy

4 Pillars of Avalaunch Media PPC Strategy

Screenshot of Calabrio's website.

The Results

This approach allowed us to effectively drive traffic to Calabrio’s website and establish their brand as an authority in the industry. Additionally, the content hub helped us to build stronger relationships with Calabrio’s target audience and increase their online engagement. Our comprehensive content hub strategy has delivered impressive results for Calabrio and has established them as a leader in their industry.

Avalaunch Media successfully produced the following:

  • 1500 Total New Keywords
  • 100 Keywords improved in positions 4-10
  • 50 Targeted Core  KW’s increased in positions 1-3


Avalaunch Media specializes as a SaaS digital marketing agency. To learn more about our SEO services, please visit our SEO page. We’ve worked with hundreds of clients and know how to drive qualified traffic and leads to software companies. If you’d like to discuss your SaaS company in more detail, please contact us for a discovery call.