

New Ranking Keywords
More Monthly Visitors
New Organic Impressions
Company:
DefenAge
Business Type:
B2C - Skin Care
Project Goal:
Increase Social Authority & Grow Organic Visitors
Using a traditional “hub and spoke” content marketing strategy, we began working with the DefenAge team and our internal Creative and SEO team, to create a comprehensive Skin Care Guide. Based on our keyword research, we centered the guide on the different body parts and skin care issues relating to those parts. The different ‘hubs’ of the guide were focused on the common problem areas their audience may be dealing with and centered on commonly searched questions. These included:
We also added a “Man Cave” section dedicated exclusively for men to attempt to capture keywords related to men and skin care. There was a section about skin care related “aesthetic procedures” like micro-needling and derma-fillers. Each of these hubs focused on the different parts of the body while the spoke pages all addressed specific issues that this part of the body faced. For ‘Eyes’, for example, the topics were:
Each of these topics had a thorough, well written page addressing each problem and how to solve it both naturally and with medical procedures. Where possible, we also added videos to help further educate and inform their audience. And at the end of each section, we of course outlined the specific solutions that DefenAge offers for that particular problem.
The overall strategy is still in the process of being implemented, but DefenAge has already seen major success with rapidly growing keyword rankings and increased sales. Site users looking for skin care help have reported how useful the guide has been and how it has pointed them to the right solutions for their problems. Results continue to increase each month and we fully expect this strategy will be impactful for years to come. As of now, the following key results have been obtained.
– The skin care guide currently ranks for 465 unique keywords
– Generates an average of 250 monthly visitors with the guide visitors growing each month
– Generated over 42k impressions and growing
Avalaunch Media has extensive experience in working with heath, beauty and skin care companies. The DefenAge case study is one of many examples of the success we’ve experienced in the industry. If you are looking for a skin care marketing agency, please contact Avalaunch Media for a free consultation.