Growing Organic Traffic and Green Lawns


Lawn Butler

Business Type:
Lawn Care and Maintenance

Project Goal:
SEO - Grow Organic Traffic

The Lawn Butler is a leading commercial lawn maintenance and landscaping based in Salt Lake City.

The Challenge

Prior to working with Avalaunch, The Lawn Butler primarily generated new leads through direct referrals and relationships with property managers and commercial building owners. The business was growing quickly, but they knew they needed to diversify their lead channels if they wanted to continue growing at that same pace. They approached Avalaunch to generate more organic traffic and to produce more organic leads. Because they are based in the Salt Lake City area, the focus of the organic traffic needed to be location specific. 

The Approach

Avalaunch began with an initial site audit and worked on the technical fixes. We also looked at local and national competitors to learn more about what seemed to be working and and what wasn’t. Once the audits and research were complete, we transitioned to building relevant onsite content that centered around our keyword analysis and acquiring high domain authority links to the content. We would meet with the Lawn Butler team each week to report on progress and determine the work going forward. 

4 Pillars of SEO

4 Pillars of SEO

Screenshot of organic traffic trends.

The Results

After several months of working on the SEO, the results started to take off. We experienced a 9X increase in monthly organic visitors and a 10X increase in the keywords ranking in the top 1 – 3 positions. The lead quality also improved over time as we adjusted the individual service pages to focus on the types of contacts we wanted to be having conversations with.

Avalaunch worked with the Lawn Butler for many years and continued to see strong increases in both organic visitors and conversions year over year.

Avalaunch Media has decades of experience in doing SEO for home services companies. If you would like a free consultation to see how we might approach working with you, please contact us today.